Advertising toys to children is an environmental nightmare — here’s how parents can deal with it: RegenWolke/Pixabay As Christmas approaches, many children experience the “gimme-gimmes” and write a list of toys that they hope Santa will bring. This is to be expected. Toys give children a chance to learn and be curious, engage their imaginations …
The soundtrack to selling: why advertising with popular music needs to be pitch perfect: Cast Of Thousands/Shutterstock At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an …
From advertising blackmail to physical threats, Kenya’s journalists are under attack – but they must also regain public trust: Journalists take cover during March 2023 protests in Kenya. Boniface Muthoni/SOPA Images/LightRocket via Getty Images In recent months, Kenyan journalists have been harassed, intimidated and attacked by government officials, politicians and members of the public. George …
AI’s threat to Google is more about advertising income than being the number one search engine: Google's dominance in search is undisputed, but could it come under fire? Let's Design Studio/Shutterstock Google’s dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s. …
Waste crime: how online advertising platforms are facilitating illegal dumping: Maksim Safaniuk The new BBC podcast, Buried, by investigative journalists Dan Ashby and Lucy Taylor, is a compelling look at how criminals are infiltrating the UK waste disposal system. It opens with a tape recording by a trucker, on his deathbed. He tells the story …
When It Comes To Managing Your Online Advertising You Should Hire A Google Trained And Certified Company: What exactly does being a Google Premier Partner entail? When it comes to managing your online advertising, you should hire a Google-trained and certified company. Google Partners are ad agencies, digital marketers, and other online consultants with Ad …
Advertising in the pandemic: how companies used COVID as a marketing tool: Corporate outreach. Shutterstock/Kevin Chen Images At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help. The adverts, often featuring …
ESET Southern Africa Honours Local Tech Businesses with R20 000 Advertising Giveaway: ESET Southern Africa is offering local, tech businesses the chance to win advertising worth over R20 000. During the month of October, the cybersecurity company will be honouring and celebrating the role of local business by offering advertising space on MyBroadband and Bizcommunity …
South Africa in the news: Sub-Saharan brands can do well by advertising via esports: For brands wishing to communicate to this growing target market, we present entry points and focus areas to communicate effectively with this youthful and important consumer …: “South Africa” – BingNews South Africa riots – Militia armed with rifles fight looters …
South Africa in the news: Advertising industry: The South African Cannes Lions that roared: South Africa may have bagged just a clutch of awards at this year’s pre-eminent awards show for marketers, but it’s a case of quality, not quantity.: “South Africa” – BingNews Lions vs Sharks live stream: how to watch the British and …
Advertising to a generation that blocks advertising: Gullan and Gullan The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re also growing tired of the constant bombardment of ads across their favourite media platforms. For many consumers, Ad-blockers are the answer, …
We tested claims that limiting alcohol advertising in South Africa would violate rights: In December 2020 South Africa announced a new ban on alcohol sales. Phill Magakoe / AFP via Getty Images The lockdown restrictions introduced in South Africa to curb the initial spread of COVID-19 in March 2020 were the tightest in the world. …
Google’s scrapping third-party cookies – but invasive targeted advertising will live on: Ink Drop/Shutterstock Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”. The change is significant. …
Please Call Me Advertising – The benefits: Businesses of any kind can benefit from using Please Call me to advertise in three ways. Firstly, by simply attaching your ad to a text message it will be seen by both receiver and sender. This means that twice the number of people will become aware of your …
Advertising campaigns: what you don’t see: a d k The advertising and media industry, like many, have taken a hit from the Covid-19 pandemic. But, unlike a host of others, it’s been fragile for a number of years. Global advertising spend is forecasted to fall by 9.1% by 2021. Advertising agencies are faced with shorter …
How false advertising misleads consumers in South Africa: Advertisers use images of muscular men and slender women to convince consumers to buy their products. Getty Images The promise of health, losing weight, or increasing strength greets visitors to many health and supplement shops. Advertisers use images of muscular men and slender women, combined with carefully …
South Africa in the news: Out-of-Home Advertising Market Booming Segments; Investors Seeking Growth : JCDecaux, Outfront Media, Stroer, Bell Media: Nigeria and South Africa) Enquire for customization in Report @: https://www.htfmarketreport.com/enquiry-before-buy/2473793-global-out-of-home-advertising-assessment-with-major-companies-analysis …: “South Africa” – BingNews Private equity prepares to step up as Africa looks to fund its recovery: It is a relatively small sector …
Brands may support Black Lives Matter, but advertising still needs to decolonise: Piqsels, CC BY-SA Brands such as Nike and Adidas to PG Tips and Space NK have been expressing solidarity with the Black Lives Matter movement by issuing statements and adverts of support – from Nike playing with their memorable tagline of “Just Do …