Acer achieves Icon Brand status at the 2020/2021 Ask Afrika Icon Brands Awards:
Multinational hardware and electronics corporation, Acer, came out on top as the highest scorer in the Laptop/Desktop category in the Ask Afrika Icon Brands survey – a premier brand benchmarking survey.
As the largest annual survey of its kind, Ask Afrika Icon Brands allows South Africans to vote for the brands they continue to buy, use and stick to – those that truly stand the test of time despite a challenging and ever-changing consumer landscape.
Ask Afrika measures brand loyalty across hundreds of categories, thousands of brands and all segments of the South African demographic, awarding Icon Brand status to deserving brands that are used by locals loyally across the spectrum.
In the 2020/2021 Icon Brands survey, thirty thousand consumers were surveyed – a sample that’s representative of over 24.7 million adult South African consumers. The survey also measures consumer behaviour and current usage – a key differentiator from other brand surveys.
Being named as an Icon Brand is, therefore, the highest accolade for consumer-facing companies.
“Acer South Africa is honoured to win such a prestigious award, and we appreciate the vote of confidence the award represents,” says Belinda Marias, Acer’s local Marketing Manager.
“We see the Ask Afrika Icon Brand award as a symbol of our immense customer loyalty – something we couldn’t have achieved without the hard work and dedication of the Acer team,” Belinda adds.
“We pride ourselves on innovation, and will continue to deliver world-class, iconic products that cater to our customers’ changing needs,” she concludes.
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