From M&S to Duolingo: banter between brands on social media gets people buying – but there’s a catch: The owl that came back from the dead. daily_creativity/Shutterstock The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And …
How subtle forms of misinformation affect what we buy and how much we trust brands: Both direct and indirect misinformation influence brand trust. estherpoon/Shutterstock Misinformation isn’t just blurring political lines anymore. It’s quietly infiltrating our shopping trolleys in subtle ways, shaping our decisions about what we buy and who we trust, as my research shows. …
Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company: Frederic Legrand – COMEO/Shutterstock Elon Musk’s recent endorsement of an antisemitic conspiracy theory on X (formerly Twitter) is the latest in a series of controversial statements the owner of the social media platform has …
Gaza: should global brands join the protests?: Brandless on Gaza. Bashigo US doughnut chain Krispy Kreme has been involved in a humanitarian fundraiser for Palestinians in Gaza, putting itself on the same side as millions of protesters around the world. This might sound unsurprising in an era when global brands regularly align with popular causes, …
As Disney turns 100, the brand’s real legacy is its business acumen: Pan Xiaozhen/Unsplash “100 Years of Wonder” is the theme for Disney’s year-long promotion of the company’s centenary. From special Disney on Ice events to a retrospective at the British Film Institute and limited edition Disney100 merchandise, Disney’s celebration is big business. The wonder …
Fast fashion’s waste problem could be solved by recycled textiles but brands need to help boost production: Fascinadora/Shutterstock Earlier this year, fast fashion retailer Zara released its first womenswear collection made of recycled poly-cotton textile waste. The collection is available for sale in 11 countries, helping clothing made of blended textile waste reach the mass …
Lego releases braille bricks – here’s how five other brands could make their toys more accessible: Meaw Stocker/Shutterstock Lego has announced that its braille bricks – already popular among services and schools serving visually-impaired children – are now available for public purchase. Improving accessibility in children’s toys and games is an urgent and multifaceted issue. …
How brands maximise online revenues through app usage and customer retention: By Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group Despite many documented market and economic challenges, many brands continue to invest heavily in e-commerce marketing. In fact, the current global e-commerce market is valued at around $ 5.5 trillion (R101 trillion), and it is estimated …
Show off your brand’s best side with these top 5 trends in digital signage: Results show that digital signage displays sell more products than their fellow advertising competitors. In fact, some studies suggest a 33% increase in overall sales. As more companies adopt this innovative way of reaching customers, it’s clear that digital signage offers …
Gen Z beauty brands can use ‘friendly’ chatbots to boost body image as well as sales, research shows: Some members of gen Z spend hundreds of pounds every year on makeup. Anastasiia Vyshnevska / Shutterstock Some members of “generation Z” – people born after 1996, the oldest of whom are turning 26 in 2022 – …
Netflix show brings back Blockbuster, but some brands should stay dead: The last Blockbuster video store in Australia, March 13 2019. Adwo / Shutterstock Streaming services are replete with stories of the dead coming back to life. They’re also chock-full with dead or almost dead brands. Shows like Stranger Things have not only given new …
A nice Port Elizabeth image: brands in africa – levi’s Image by max_thinks_sees Brands in Africa – this one LEVI"S Image automatically curated and published by www.free-mail.co.za – CLICK HERE to learn more about WP Robot for WordPress. Have you tried: Travelling to South Africa?
Greenwashing: how ads get you to think brands are greener than they are – and how to avoid falling for it: Brands have several tricks up their sleeves to convince ad viewers their products are sustainable. Shutterstock Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as …
NFTs: how top brands like Nike and Prada are using them – and what could go wrong: Forget real sneakers – soon we'll be more worried about the digital variety. naratrip2 Luxury fashion house Prada has a scheme for customers who want something even more exclusive than its usual range of clothing and accessories. Each month, on …
South Africa in the news: Black-Owned Streetwear Brands You Need On Your Radar For 2022: And yet… if you take a cursory scan of the big fashion houses of Europe leaning into streetwear or the fast-fashion brands most often associated with the style, you’ll find that they are …: “South Africa” – BingNews Global Economic …
Western luxury brands are entering a risky pact with China’s influencers: Austin Li Jiaqi's e-commerce broadcasts go out to tens of millions of followers. ImagineChina Limited/Alamy French cosmetics giant L’Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of the company’s beauty face masks …
South Africa in the news: Kena Outdoor: Continuing to connect leading brands to consumers through adaptation and innovation: Outdoor media is a challenging and dynamic space. This has been especially true in the time of the Covid-19 pandemic, as economic activity and commuter patterns have been …: “South Africa” – BingNews LexisNexis CEO recognised in …
Five steps for Nigeria’s athletes to build personal brands: Athletes must position themselves as brands to enhance their finances. Ulrik Pedersen/NurPhoto via Getty Images The Tokyo 2020 Olympics have come and gone. The games always motivate some young people to get into sports. But while there is glamour attached to sports participation, there are also …