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| Graphic: VSCO |
Just last week, Adobe quietly launched a potentially powerful camera app for iPhone users. Now, another familiar name is entering the third-party iPhone camera app market. Visual Supply Co. (VSCO) has unveiled its Capture app, blending its film-like presets with greater camera control, as Bloomberg’s Chris Welch reports.
VSCO initially launched as a camera app with film-like filters and basic editing tools. Since then, it has expanded to a community-based platform, while maintaining its expansive list of filters and editing tools. The app still offers a camera, but it isn’t the primary focus. The Capture app will be a standalone offering, separate from the main VSCO app.
Exclusive: VSCO is releasing its own camera app — the company’s first new standalone release in a decade.
It’s called Capture, and it will let users pick from 50 of VSCO’s popular photo filter presets when taking a shot.
US release coming this summer. https://t.co/J47XaGIy79
— Chris Welch (@chriswelch) June 23, 2025
Capture stands out from other camera apps because it will allow users to apply presets before even taking the photo. That means you can see how the photo will look before you tap the shutter and, in theory, will not need to do any editing. “Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture,” says Eric Wittman, VSCO’s CEO, in a statement to Bloomberg.
Users will be able to choose from 50 of VSCO’s most popular presets, providing plenty of options. Beyond presets, the app will offer an auto mode for quick snaps and casual users. Those wanting more control will appreciate the manual mode, allowing you to adjust shutter speed, exposure compensation and lighting effects like bloom and halation. It isn’t clear how much integration there will be with the main VSCO app.
The Capture app won’t require a paid subscription, but you will need a VSCO account. The app isn’t available quite yet, but will begin to roll out to Ireland, Australia and New Zealand this week. A broader US release will come later this summer.
Our DPREVIEW Tribute:
After nearly 25 years of operation, DPReview closed on 10 April 2023. This difficult decision was part of the annual operating plan review that parent company, Amazon, shared earlier this year.
Over the course of 25 years, DP Review built up a reputation as being one of the most informative places to go for information about that new camera or lens you’re after. DP Review began as an independent reviews site based in the UK in 1998, the brainchild of Philip and Joanna Askey, but it was eventually purchased by Amazon in 2007 and relocated over to Seattle in the USA in 2010.
Cheers DPReview – thanks for the great work and content that guided photographers, videographers and techno junkies the world over!
