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More practically, the camera is also $200 off at most retailers, too. |
Sometimes, sales don’t make a ton of sense, but are all the more intriguing for it. That’s certainly the case with one Adorama is running right now: if you buy a Fujifilm X-T5 with a 16-80mm F4 lens, you’ll not only get $100 off the normal price of the kit, but you’ll also receive… a free X half?
Seriously. If you go to the US retailer’s page for the X-T5, select that kit lens and set the kit style to “base,” you’ll see a pop-up saying it comes with a “free gift” valued at $649; a black X half camera. Add it to your cart, and they both show up.
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| While I haven’t fully gone through the checkout process, as far as I can tell this deal is real. |
Currently, this deal seems relegated to Adorama. While the X-T5 is on sale at other retailers for the same price, no other stores that we found were throwing in an X half with it.
If we’re being honest, it seems like a bit of an odd pairing to us. When we reviewed the X half, we found that it was a fun camera as long as you didn’t try to treat it like a serious photography tool. While that might make it seem like a good complement to the X-T5, which is a serious piece of equipment, it’s also easy to imagine that the type of person looking to buy an X-T camera might quickly get annoyed by the X half.*
Still, there’s probably enough overlap between the two markets that at least a few of our readers will be excited by this news. Adorama doesn’t say how long the offer will last, or whether supplies or limited, so if you’re in the market for a X-T5 and were curious about the X half, it may be better to act sooner, rather than later.
Also worth nothing: the X half is also on sale by itself, with several retailers offering it for $649, $200 off its list price.
* – Though, to overanalyze it further, would that kind of buyer really go for the 16-80mm F4?
Our DPREVIEW Tribute:
After nearly 25 years of operation, DPReview closed on 10 April 2023. This difficult decision was part of the annual operating plan review that parent company, Amazon, shared earlier this year.
Over the course of 25 years, DP Review built up a reputation as being one of the most informative places to go for information about that new camera or lens you’re after. DP Review began as an independent reviews site based in the UK in 1998, the brainchild of Philip and Joanna Askey, but it was eventually purchased by Amazon in 2007 and relocated over to Seattle in the USA in 2010.
Cheers DPReview – thanks for the great work and content that guided photographers, videographers and techno junkies the world over!