What do Millennials really, really want?
From generation to generation, what people like to do, the way in which they consume information, how they find out about new things and how they make decisions, can vastly differ. 27% of South African consumers are represented by the Millennial generation, with approximately 14 million South Africans born from 1981 to 1996. According to a study by GFK, these consumers are better educated, with 84% having completed Matric or some form of tertiary education, as compared to 58% of older generations.
So, what do Millennials really, really want?
Shopping: According to HubSpot’s “State of Consumer Trends Report” some Millennials still visit retail stores, but they’re finding products online more often. 78% prefer e-commerce – making their purchasing decisions via social media, internet research, YouTube ads, and word of mouth.
Close-to-home travel: Millennials want their travel to be meaningful and 49% don’t want to travel too far. They’re also experts at combining business with leisure, with 70% having travelled for work in the last six months, and 92% happily prepared to extend a business trip for pleasure. 63% have travelled while working remotely.
Special experiences: Millennials crave special, personalised experiences that speak directly to their needs, with 65% confirming that experiences are more important than things. Millennials want to be offered choices – and a lot of them – and desire a sense of control and independence. Making lasting memories is high on their priority list.
Budget-friendliness: Millennial consumers have high expectations from brands. They want products that are high quality, but they are also cost-conscious, and they will compare their options to ensure they’re getting the best value for the price they’re paying. Contrary to widespread belief, some studies have found that Millennials are much better at tracking their spending and sticking to a budget than older generations.
With all of the above in mind, forward-thinking brand ekko developed an entire product for the Millennial generation. Director Samantha Pillay explains, “ekko is a lifestyle ownership opportunity that launched in 2021, specifically designed to fulfil the dreams of aspirational Millennials by offering access to a world of luxury that was previously out of reach.”
According to Samantha, by investing in an ekko portfolio, Millennial shareholders will unlock access to more than 60 luxury SA resorts, from ones that fulfil those with a desire to take a local vacation closer to home, to an incredible range of resorts around the world at up to 50% discount, that will satisfy those with a wanderlust to enjoy special experiences across distant shores. There are also massive discounts and cashback on crazy lifestyle and travel privileges.
“ekko shares cover the little things too, that make a significant difference in everyday life – like being able to put up to R120 back in your pocket every time you dine out at more than 1 500 fabulous restaurants countrywide, or using the ‘buy 1 get 1 free’ movies, popcorn, and soda offer, or 20% off unlimited spa treatments at La Vita spas countrywide,” she adds.
“The ekko portfolio offers Millennials lifestyle opportunities that many of their parents might not have been able to enjoy at a similar age. It is the perfect answer for a modern generation of young people who want affordable luxury and generous perks that give them everything that they really, really do want,” concludes Samantha.
Visit www.ekko.co.za to unlock next-level living for Millennials, and cash in on massively discounted luxury holidays, restaurants, movies, spas, and travel.
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