Tariff Watch: Nikon will also be raising its US prices… again

The Nikon Z5 II has been a great value since it launched, but can it stay that way? Image: Nikon

Nikon has announced that it will carry out another “price adjustment” in the US, set to take effect on September 1st. This follows the company previously raising prices across its lineup on June 23rd in response to tariffs.

In a statement to DPReview, Nikon said:

“At Nikon, we remain committed to providing the highest quality imaging products and value to our customers. As we continue to navigate the impact of tariffs, a further price adjustment will take effect September 1, 2025. We are closely monitoring tariff developments and the evolving market conditions and are taking every possible step to minimize the impact on our community. We wish to thank our customers for their understanding. Customers with order inquiries should contact their authorized retailer for support.”

The company has not said which of its products will be impacted, and what pricing will look like next month. However, its previous adjustment saw lens and camera body prices go up by an average of around 10%. We’ll be sure to keep you updated on the pricing changes once they go into effect.

“We are closely monitoring tariff developments and the evolving market conditions”

Nikon isn’t the first company to make this kind of announcement. Earlier this week, Fujifilm announced that it, too, would be raising its US prices at the end of the month; its second time doing so in August. Canon has warned that it may need to do the same at some point, and GoPro told investors it was raising prices on its action cameras to help recoup some of its tariff costs, according to Digital Camera World.

The US’s policies around tariffs have essentially been in flux since they were announced, likely making it hard for companies to plan their pricing. Currently, imports from China face a minimum 30% tax, but they were set to balloon to 145% earlier this month before a last-minute executive order moved the deadline to November. And while those tariffs have been on the table for a while, the administration has all but admitted that it’s willing to change them in response to other countries’ actions, whether or not they’re related to trade with the US.

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