Diwali in the UK: how commodifying minority religions can risk cultural appropriation
Diwali in the UK: how commodifying minority religions can risk cultural appropriation: The commercial potential of Diwali is capturing the attention of the high street. Big brand retailers are cashing in by adapting existing products to promote sales of Diwali-themed goods. But little, if any, mention is being made of the festival’s religious nature, and …
