Apple Cider Vinegar: how social media gave rise to fraudulent wellness influencers like Belle Gibson: This article contains spoilers for Apple Cider Vinegar. The new Netflix series Apple Cider Vinegar tells the story of wellness influencer Belle Gibson, who built a loyal following on social media by documenting her cancer journey online. But in 2015, …
Social media ‘soft girls’ depend on men for money – but Sweden once used state ‘influencers’ to urge women to get jobs: stokkete/Shutterstock The idea of becoming a “soft girl” – a woman who embrace values that are seen as soft, such as beauty and family life, at the expense of a career – is …
Ever Wondered Why Influencers Are Paid Big Bucks?: In the realm of online followers global stars rake in the money when it comes to being paid per post. The highest paid Instagram influencer for a single sponsored post is footballer Cristiano Ronaldo, who can earn up to $ 2.4 million per post. The second highest …
How smaller businesses can become net-zero influencers and enablers: Rawpixel.com/Shutterstock What if all of the UK’s 48,000 hairdressing salons and barbershops started sharing water and energy-saving advice with their clients, alongside a clipper cut or a wash and blow dry? Previous studies have demonstrated that hairdressers can shape customers’ environmental behaviour with guidance they can …
The UK’s top financial influencers skew Conservative – which helps explain why Keir Starmer’s Labour is so anxious about uncosted spending pledges: It has become a common complaint among some Labour supporters that Keir Starmer and shadow chancellor Rachel Reeves are being too cautious about their spending commitments in preparing for a future Labour government. …
The parallel economy: the rightwing movement creating a safe haven for deplatformed conservative influencers: Jirapong Manustrong/Shutterstock The last few years have seen the west swept by political polarisation, much of which has played out online. Debates around race, gender and freedom of speech have splintered democracies, spread conspiracy theories and sparked a series of culture …
How ‘misogyny influencers’ cater to young men’s anxieties: Nicole's/Shutterstock Parents, teachers and politicians are worried about the appeal of so-called “online misogyny influencers” to boys and young men. These influencers post content to thousands of followers in videos and podcasts, offering advice about relationships, mental health and wellbeing, and achieving material success and status. They …
The online ‘hierarchy of credibility’ that fuels influencers like Andrew Tate: Shutterstock The arrest of influencer Andrew Tate in Romania on charges of sex trafficking and sexual abuse will do little to deter his supporters. For some time now, those outside his sphere of influence have looked on bemused as to how he appears to …
Corsets and waist trainers: how celebrities and influencers have driven our modern obsession with shapewear: Social media has helped to make these products more relatable. Alvago/ Shutterstock Throughout history, women have faced pressure to have certain body shapes – often leading them to use extreme methods to achieve them. So you’d think with a greater …
COVID: how anti-vaccine influencers exploit mothers: Cookie Studio/Shutterstock Opposition to vaccination has existed for as long as vaccination itself. Ever since widespread smallpox vaccination began in the early 1800s, there have been cycles of questioning the safety and efficacy of particular vaccines. The media has played a primary role in publicising these views, and social …
Why we still fall for influencers, salesmen and politicians who lie: Capturing the public's attention is about standing out in a crowd of influencers. Peshkova | Shutterstock Our society is driven by social influence. The salesman who wants to sell you a car, the politician who wants your vote and the Tiktok influencer who wants …
Western luxury brands are entering a risky pact with China’s influencers: Austin Li Jiaqi's e-commerce broadcasts go out to tens of millions of followers. ImagineChina Limited/Alamy French cosmetics giant L’Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of the company’s beauty face masks …
Veganism’s hyper-masculine influencers may discourage men from giving up meat and dairy: Dmitry Lobanov/Shutterstock A shift to eating more plants and fewer animals is on the agenda for many people and institutions. Research has long shown the impact of industrial animal agriculture on the planet, and zoologist Joseph Poore, the lead author of a study …
CGI influencers: when the ‘people’ we follow on social media aren’t human: Shanvood/Shutterstock Social media influencers – people famous primarily for posting content online – are often accused of presenting artificial versions of their lives. But one group in particular is blurring the line between real and fake. Created by tech-savvy teams using computer-generated imagery, …
Here’s why SA’s top tech influencers are hailing the Samsung Galaxy S21 Ultra 5G as the best smartphone right now: JOHANNESBURG, South Africa – 12 May 2021 – Already being labelled as the greatest edition to the Samsung S Series, the Galaxy S21 Ultra 5G, delivers Samsung’s most advanced and intelligent pro-grade camera system, brightest …
The One-Stop-Shop For Mobile Influencers: During Black Friday, beauty and makeup was the largest growth sector – and that’s during a pandemic. What are all these gorgeous women doing with this makeup, one might wonder? But when you see how we have been forced online, are hibernating inside social media platforms, have migrated onto Zoom …
Experience the power of Fiverr for yourself. CLICK HERE to get work done for you for just $ 5.00. 6 Learn From Fiverr Courses For Aspiring Influencers & Streamers Amid Covid-19: In the stay-at-home era, people are looking for influencers and streamers for connection. More importantly, there’s a lot of financial and career opportunities for …
Why the UK government is paying social media influencers to post about coronavirus: biD LTasgY/unsplash Social media influencers are often seen as lazy freelancers who make a living being paid to pretend they like products. But these “celebrities’” are more than just marketing vehicles. If used properly, they can be effective agents of positive social …