How subtle forms of misinformation affect what we buy and how much we trust brands
How subtle forms of misinformation affect what we buy and how much we trust brands: Both direct and indirect misinformation influence brand trust. estherpoon/Shutterstock Misinformation isn’t just blurring political lines anymore. It’s quietly infiltrating our shopping trolleys in subtle ways, shaping our decisions about what we buy and who we trust, as my research shows. …
