Renowned local haircare brand Sta-Sof-Fro hosted the final instalment of their popular women’s conference in Johannesburg on Saturday, 11th September 2021. Held in the skyrise Greenpark venue in Sandton, the event was attended by a sea of phenomenal women from all walks of life.
The aim? Accessing the tools to adjust, realign and revise the scope of life to overcome challenges in these times of uncertainty.
CoVid-19 infamously uprooted most’s “normal” way of living, bringing society to a proverbial halt and taking along with it, jobs, livelihoods and even lives. When the time came for brands to make a real contribution, Sta- Sof- Fro rose to the challenge in a bold fashion, birthing the all- new Switch It Up campaign. The principles of the revived campaign are rooted in the brand purpose and previous campaign executions such as It’s On Us* and Wear You. The exciting launch of Switch It Up coincides with additional brand updates such as the newly redesigned packaging for their complete hair care range.
“With the new Switch It Up campaign, the brand has sought to take our movement to new heights, unlocking more tools, skills and resources aimed at assisting the modern-day woman to be better equipped to face life as we know it. We have been fortunate to host events in both East London and Johannesburg- which were a great success. Our job as a brand is to be of service to our consumers from looking good, feeling good and putting one’s best foot forward. This is why platforms and conversations like this exist and are so important,” commented Sta-Sof-Fro brand manager, Lerato Tikwayo.
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