8 February 2024: Speakers from 6 countries confirmed for local events industry convention
Speakers from six countries – USA, UK, Singapore, Netherlands, Canada and South Africa – have been confirmed for the programme of the Professional Speakers Association of Southern Africa (PSASA) Annual Convention 2024 (#PSASA2024). The event will be held at The Capital on the Park in Sandton, South Africa, from 19 to 21 April 2024.
Critical issues that influence event success will be unpacked during the three-day programme. One of these issues is that audiences these days demand much more from event planners and speakers; because of almost unlimited content and networking opportunities available online, everyone has become more discerning about the events they attend.
“Event professionals – including speakers – therefore have no choice but to become more knowledgeable on designing event to promote audience wellness,” says Juanita Vorster, professional speaker and convener of #PSASA2024. “That’s why we’ve included topics such a dealing with shortening attention spans, creating psychological safety and accommodating different learning styles during an event, and how to balance creativity with productivity in the programme for this year’s convention.”
Other topics that will be unpacked during the event include diversity equity and inclusion (DEI), sales, financial management and contracts for gig workers, stagecraft, and the future of speaking professionals in the events space.
“In the world of events, speakers play a crucial role in creating a valuable and memorable experience for attendees. That’s why people often only book their conference tickets once they’ve seen who’s included in the speaker line-up,” says Vorster. “Speakers are therefore responsible to ensure that they have more than just technical speech craft to offer event planners; they also need to know how to adjust for client needs and audience composition.”
“The PSASA convention is the ideal opportunity for anyone who has inform, influence and inspire an audience of any size to review or broaden their skills set. The event is definitely not just for professional speakers!”
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Author: Juanita Vorster from At That Point (Pty) Ltd on behalf of PSASA.
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