Sigma issues apology for BF camera order delays as launch nears

Photo: Richard Butler

The Sigma BF caused quite a stir when it was announced, largely thanks to it’s drastically different design. That buzz has apparently resulted in an overwhelming number of pre-orders ahead of its April 24th release. Sigma has even issued an apology because of the situation.

Sigma had hinted at possible delays on April 7th when it announced updates about the release of a handful of L-mount lenses and the BF. At the time, it said that the “Sigma BF Silver is made to order,” suggesting that those ordering the silver should expect a bit of a wait. It also explained, “There is limited production capacity for Sigma BF (Black/Silver), so it may take some time for some customers to receive the product.” Now, the company is taking things a step further with its apology.

In the most recent announcement, Sigma said it had received more orders than expected for the new camera. The news was only posted on the company’s Japanese website, which we translated with Google Translate. “Despite our limited production capacity, we are unable to keep up with demand. As a result, it may take some time for some customers to receive their products,” the post says.

Sigma didn’t provide any additional details about just how delayed things will be, simply saying, “We ask that you please wait for a little longer.” As of now, you can still pre-order the camera at B&H, so things aren’t so bad that Sigma is shutting down pre-orders at least.

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