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SEO 101 – A Step-by-Step Gig Guide to Promoting Your Website:
Many professionals and business owners know they absolutely need SEO to grow their business but they don’t necessarily know what it actually is and what services it includes. SEO stands for search engine optimization, and in other words website optimization. The reason for optimizing a website is that users who search for a product or a service within a search engine such as Google will find the most relevant results for the specific keyword they have searched.
How do you optimize a website?
There are several ways to optimize a website, including building a mobile responsive website, conducting keyword research, writing relevant, high-quality content that will give users added value, improving the website’s loading speed, internal linking structure and so much more.
Step 1: Audit your website
The first step to optimizing your website is having an SEO professional review your website to make sure it follows Google’s recommendations, as well as provide a user-friendly experience. The SEO expert will audit your website and write a report that includes recommendations on different key SEO ranking factors of the site, such as broken links, XML sitemap, page speed, duplicate content, navigation and more. Choose your SEO audit expert and take the first step to a professional, optimized website:
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