Sunglass Hut and Ray-Ban unveil a new special global capsule collection, bringing together one of the world’s most iconic eyewear brands with the leading destination for premium sun style. The Ray-Ban for Sunglass Hut capsule reimagines signature silhouettes through a bold, minimalist aesthetic.
Created only for Sunglass Hut, the collection distills Ray-Ban’s heritage into its purest form. Iconic frames appear in brilliant white paired with cool grey lenses, set against Ray-Ban’s unmistakable red. The contrast creates a striking visual statement that invites wearers to define their own style.
This is not about the frames defining you. It is about you defining them.
“At Sunglass Hut, our role is to curate the most iconic brands and connect them to culture and to our customers in meaningful ways,” said Filippo Resini, President Sun Retail at EssilorLuxottica. “Ray-Ban has shaped self expression for generations. With this capsule we are creating a global moment that celebrates individuality and reinforces Sunglass Hut as the destination for premium sun style.”
The Collection
The collection features four Ray-Ban silhouettes.
Only At Sunglass Hut
- Zena (RB4430) – A bold cat-eye in pure white with dark grey polarized lenses.
- Mega Wayfarer II (RB0832S) – An oversized reinterpretation of the Ray-Ban icon featuring white frames and dark grey polarized lenses.
These special styles will feature dedicated Ray-Ban x Sunglass Hut co-branded packaging developed specifically for the partnership.
Featured Capsule Styles
- RB4441D– A sleek white pillow-shaped frame paired with dark grey lenses.
- Wayfarer Puffer (RB4940) – Ray-Ban’s boldest style in pure white with ultra-black lenses.
Each frame acts as a blank canvas, allowing individual style to shape the look.
Launch & Availability
The capsule will launch globally beginning March 30, followed by a U.S. debut in July, and will be available at select Sunglass Hut stores worldwide and online at www.sunglasshut.com. The rollout will be supported by in store installations, ecommerce storytelling, CRM communications and social content.
Pricing
The collection will retail globally from €137 to €223 and in the U.S. from $160 (R2 645) to $255 (R4 215); final pricing may vary by market.
About Sunglass Hut
Founded in 1971, Sunglass Hut has grown into the best curated destination for the most sought-after high quality fashion and performance sunglass brands, with more than 2,500 retail locations. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China, Southeast Asia and beyond, providing consumers with a fun, highly engaging shopping experience in-store and online. www.sunglasshut.com
About EssilorLuxottica
EssilorLuxottica is a global leader in the design, manufacturing, and distribution of ophthalmic lenses, frames, and sunglasses. With more than 200,000 employees across 150 countries, 650 operational facilities, and 18,000 stores, its mission is to help people around the world see more and be more by addressing their evolving vision needs and personal style aspirations.
EssilorLuxottica is home to some of the most advanced lens technologies, including Varilux, Stellest, and Transitions, as well as some of the most iconic eyewear brands, including Ray-Ban and Oakley, highly sought after licensed luxury brands, and world-class retailers such as Sunglass Hut, Óticas Carol, and GrandVision.
The OneSight EssilorLuxottica Foundation has enabled access to sustainable vision care for more than 760 million people in underserved communities worldwide. For more information, visit www.essilorluxottica.com
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Author: Tatum Bessick from Sinnamon Pr & Communications on behalf of Sunglass hut.
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