Paula Raubenheimer to speak at Africa’s first Casino Marketing Forum:
Paula Raubenheimer
Africa’s first Casino Marketing Forum taking place at Emperors Palace Johannesburg from 23 to 25 August 2016, will focus on the latest marketing and digital trends within the casino marketing sphere. With programmatic buying increasingly becoming a part of the marketing mix, Paula Raubenheimer, MD of SouthernX, will introduce the delegates to programmatic buying and its benefits. The three day conference aims to bridge the gap between traditional and digitally driven marketing approaches in the casino and gaming industry.
The three day conference will be a series of sessions that include panel discussions, speaker sessions, a World Café, a Big Data Masterclass lead by GS Jackson, partner and Director of Data Science for Biscovery (Hong Kong) and a Digital Marketing Workshop led by Nic van den Bergh, Joint Managing Director of NMP Agency. As the casino and gaming industry is extremely data driven, the delegates will benefit from understanding the fundamentals of programmatic buying and how it can be included within their marketing strategies. Raubenheimer’s presentation will discuss how programmatic buying provides a customised, brand safe platform that allows both the publishers and buyers to intelligently and safely sell and buy inventory.
“The theme for this years’ forum when technology meets marketing is a perfect platform for delegates to be introduced to programmatic buying” says Raubenheimer. “Every marketer should have programmatic buying on their radar and within their marketing mix, so I look forward to showcasing the power of programmatic buying at the forum”.
For more information about the conference contact info@eventus-international.com.
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