PassPass, the fintech meet IRL fun platform, is announcing its seed round.
The seven-figure round gathers a dedicated crew of strategic backers and angel investors, including Roots, an Atlanta-based real estate fund that empowers retail investors and renters. Valued at $15M pre-money valuation, PassPass will use these resources to expand enthusiastically, building innovative new tech, reaching new cities, and finding more people who love to play and win.
“PassPass is one of the strongest cross pollinations of fintech, playful gaming, community spirit, and consumer rewards we’ve seen,” says Daniel Dorfman, CEO of Invest With Roots. “Their win-win approach to attention, promotion, and entertainment really resonates with Roots. We’re planning more than investment; we’re looking forward to using PassPass ourselves to engage our community across the country this year.”
Launched commercially in Summer 2025, PassPass has quickly emerged as a breakout platform merging entertainment, rewards, and commerce in a truly fun way. The #1 scavenger hunt platform in the US, PassPass turns everyday activities and places into interactive experiences that gather people to play games, win prizes, and earn rewards through a simple mobile app.
PassPass clocked $1 million in annual recurring revenue in its first year post commercial launch and grew to over 170,000 registered users, fueled by organic social excitement, viral gameplay, and brand partnerships. The company has generated 1 billion+ views across its social media channels and built an audience of around 2 million followers across its city-based network, demonstrating its scalability and staying power. It has collaborated with sports teams, events, brands, and artists, including The Bitcoin Conference, rapper BIGXTHAPLUG, country artist Chris Young, and many more.
The newly raised capital will allow PassPass to build a more personalized user experience with smarter rewards and dynamic challenges thanks to AI, as well as expand its presence in new US cities and nationwide and grow the PassPass fanbase, helping more people discover the app’s games, giveaways, and scavenger hunts.
As traditional digital advertising continues to face declining engagement, PassPass is an alternative channel where brands participate rather than interrupt, where consumers discover, engage, and win. PassPass monetizes through a mix of subscriptions, advertising, and paid media partnerships, offering brands an inspiring change from traditional digital advertising, swapping static, unwanted ads for interactive, real-world experiences people love.
“PassPass is shifting how consumers engage with entertainment and commerce by making fintech fun,” said Edgel Groves Jr., Founder and CEO of PassPass. “We’ve built a platform where attention and participation are rewarded, discovery is gamified, and brands can connect with audiences in ways those audiences enjoy. This capital will let us get even more innovative in how we continue growing and fostering our highly engaged community.”
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