Open source software has to sell user experience: 
Mattermost does open source the right way.
Open source software that is to succeed in this new world is going to have to be better than anything else. You can’t sell just openness anymore; it is added value, not a unique selling point. Open source software now has to sell user experience. In a way it is a simpler metric, and probably one that is going to change open source forever—for the better.
read more: Opensource.com adam hyde
Supporting Open Source.
Have you tried: Travelling to South Africa?