Canon has posted a video to its social media, which appears to tease an upcoming announcement.
The company says something is coming on May 13th at 9AM ET (6AM PT, 1PM GMT), with the caption “One camera. Endless possibilities.” The post shows a person staring at a camera that is, as is often the case in these videos, cloaked in shadow, though a red tally lamp shines brightly from it. That detail, and the fact that, on Instagram, the post is a collaboration between Canon’s main and Pro Video accounts, implies that we’ll likely see something video-related.
This is the second teaser we’ve seen from a major camera company regarding an announcement on May 13th, which is, at time of writing, next Wednesday; Sony also posted a teaser for “the next R.” Whatever the two companies are cooking up, it seems like the camera drought of 2026 may be coming to an end.
Our DPREVIEW Tribute:
After nearly 25 years of operation, DPReview closed on 10 April 2023. This difficult decision was part of the annual operating plan review that parent company, Amazon, shared earlier this year.
Over the course of 25 years, DP Review built up a reputation as being one of the most informative places to go for information about that new camera or lens you’re after. DP Review began as an independent reviews site based in the UK in 1998, the brainchild of Philip and Joanna Askey, but it was eventually purchased by Amazon in 2007 and relocated over to Seattle in the USA in 2010.
Cheers DPReview – thanks for the great work and content that guided photographers, videographers and techno junkies the world over!