This Negroni Week, cocktail enthusiasts worldwide raise their glasses to an extraordinary convergence: Italy’s most beloved aperitivo celebrating its 106th anniversary alongside ANGOSTURA® bitters’ remarkable 201-year milestone. Together, they represent the very essence of cocktail artistry – where time-honoured tradition meets uncompromising quality.
A Tale of Two Icons
Born in the bustling cafés of Florence in 1919, the Negroni emerged as Italy’s answer to the perfect aperitivo. Its genius lies in brilliant simplicity: equal parts gin, sweet vermouth, and Campari, creating a cocktail that is at once bold, bitter, and beautifully balanced. Yet it’s the final flourish – a carefully measured dash of bitters – that transforms this Italian classic from memorable to magnificent.
ANGOSTURA® bitters, meanwhile, has been perfecting the art of flavour elevation since 1824. What began as Dr. Johann Siegert’s medicinal innovation in Venezuela has evolved into the world’s most trusted cocktail companion, gracing bars from Cape Town to New York, adding depth and complexity to every pour.
The Perfect Partnership
In the Negroni, ANGOSTURA® orange bitters illuminates the cocktail’s inherent citrus brightness, while ANGOSTURA® aromatic bitters introduces sophisticated spice notes that dance in perfect harmony with Campari’s herbal bitterness. This isn’t merely about adding flavour – it’s about achieving that elusive cocktail alchemy where individual components transcend to become something greater.
Negroni Perfected: The ANGOSTURA® Way
Classic Negroni with Orange Bitters
• 30ml premium gin
• 30ml sweet vermouth
• 30ml Campari
• 2 generous dashes ANGOSTURA® orange bitters
• Fresh orange twist for garnish
Method: Combine ingredients in a mixing glass with ice. Stir with intention until perfectly chilled. Strain into an Old Fashioned glass over fresh ice. Express orange oils over the surface and garnish with the twist.
A Bicentennial Toast
As ANGOSTURA® celebrates 201 years of flavour mastery, this Negroni Week takes on special significance. Each sip connects us to two remarkable legacies: the Italian genius for creating the perfect aperitivo moment, and the Caribbean innovation that taught the world how to balance flavour.
This Negroni Week, you’re not just enjoying a cocktail – you’re participating in a celebration of craftsmanship, heritage, and the beautiful complexity that emerges when icons unite.
For more inspiring recipes and creative entertaining ideas to fully embrace the autumn season, be sure to follow @AngosturaZA on Instagram and Facebook, or visit our website at www.angosturabitters.com. Discover how ANGOSTURA® can be your secret ingredient for unlocking the full flavour potential of autumn.
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Author: Tatum Bessick from Paddington Station PR on behalf of ANGOSTURA®.
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