We at MyPR often get asked to assist with tracking mentions of press releases or just to help a journalist out with finding that ‘hidden’ or ‘buried’ information on a topic.
These search operators below will certainly help in uncovering some of that info.
We find the site exclusion operator (-site:) particularly helpful to exclude results from MyPR – apologies for dominating the Search Engine Results for many of the search terms BUT at least you can rest secure in the knowledge that we are particularly visible on all the Search Engines and able to promote your press releases capably and efficiently.
| Search operator | Description | Example |
|---|---|---|
| “ ” | Search for results that mention a word or phrase. | “alan straton” |
| OR | Search for results related to X or Y. | straton OR gates |
| | | Same as OR: | straton | gates |
| AND | Search for results related to X and Y. | straton AND gates |
| – | Search for results that don’t mention a word or phrase. | straton -mypr |
| * | Wildcard matching any word or phrase. | alan * mypr |
| ( ) | Group multiple searches. | (seo OR links) mypr |
| define: | Search for the definition of a word or phrase. | define:journalist |
| cache: | Find the most recent cache of a webpage. | cache:mypr.co.za |
| filetype: | Search for particular types of files (e.g., PDF). | mypr filetype:pdf |
| ext: | Same as filetype: | mypr ext:pdf |
| site: | Search for results from a particular website. | site:mypr.co.za |
| -site: | Search for results and exclude a particular website. | -site:mypr.co.za |
| related: | Search for sites related to a given domain. | related:mypr.co.za |
| intitle: | Search for pages with a particular word in the title tag. | intitle:mypr |
| allintitle: | Search for pages with multiple words in the title tag. | allintitle:mypr links |
| inurl: | Search for pages with a particular word in the URL. | inurl:mypr |
| allinurl: | Search for pages with multiple words in the URL. | allinurl:mypr links |
| intext: | Search for pages with a particular word in their content. | intext:mypr links |
| allintext: | Search for pages with multiple words in their content. | allintext:mypr links |
| weather: | Search for the weather in a location. | weather:gqeberha |
| stocks: | Search for stock information for a ticker. | stocks:CPI.JO |
| map: | Force Google to show map results. | map:gqeberha |
| movie: | Search for information about a movie. | movie:alan straton |
| in | Convert one unit to another. | $329 in GBP |
| source: | Search for results from a particular source in Google News. | mypr source:the_verge |
| before: | Search for results from before a particular date. | mypr before:2024-06-29 |
| after: | Search for results from after a particular date. | mypr after:2024-06-30 |
CLICK HERE to download the MyPR Google Operator Cheat Sheet.
Submit your Press Release for free to MyPR here: MyPR Free Press Release Submission.