Media Troopers reports early traction in Alberta after regulated market launch

Media Troopers said it is seeing promising early performance after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.

Alberta’s launch makes it Canada’s second competitive regulated market after Ontario, which opened in 2022. Media Troopers said Alberta’s framework creates a new opportunity for operators and suppliers targeting local players through regulated channels.

The company said it supported various marketing campaigns with six partner operators during the market’s first week, reporting increased engagement across verticals, including a rise in first-time registrations and depositors. Media Troopers added that it is taking a gradual approach to launching in the province and is in the process of onboarding nine additional operators.

“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.

Media Troopers pointed to its Ontario experience as a benchmark for Alberta’s potential. According to figures published by iGaming Ontario, total wagers in the province peaked at $82.7 billion while total gaming revenue totaled $2.9 billion for the 24-25 fiscal year, a rise of 32% and 31% year-over-year, respectively. “Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.