Located in a unique multi-biomed area of the Eastern Cape in South Africa is a conservation project that doubles as a tourism business.
Lalibela Game Reserve’s 10 500 hectares are home to the Big 5, vast herds of plains game, a slew of predators including cheetah, hyena, jackal and lynx, and exciting birdlife. It has six luxury accommodation offerings for guests.
Beyond its exceptional tourist focus, Lalibela’s primary mission is the conservation of the indigenous flora and fauna, with all profits generated on the reserve allocated to the conservation of the land, animals and wider community.
In November 2023, Scout PR & Social Media was appointed by the incoming CEO of Lalibela Game Reserve, Johann Lombard, to handle both PR and social media for the reserve.
‘We are honoured to work with a brand that prioritises conservation and community at every turn,’ says Scout’s director Lauren Shantall. ‘As an animal lover and an enthusiast of the African bushveld, to have the opportunity to broadcast Lalibela’s fantastic work and tourism offering is ideal.’
Scout has already begun promoting a series of exciting news from Lalibela to both local and international media, including the arrival of four cheetah cubs, the appointment of Lombard as CEO, the reopening of Inzolo Lodge, and a profile on Lalibela’s community outreach programme liaison officer. Scout is also creating Lalibela’s social media content.
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Author: Lariska Hansen from Scout PR & Social Media.
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