FARMINGTON, Utah (Aug. 7, 2025) – Known for its organic ingredients and great taste, JAMBAR will now fuel student-athletes, coaches and fans across the Big Sky Conference as it becomes the official energy bar for the league.
JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company’s state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support music and active living.
“After sampling JAMBAR myself, I’m confident our student-athletes, coaches, and fans will enjoy them just as much as the Big Sky team has at our office,” Commissioner Tom Wistrcill said. “This partnership brings a high-quality nutritional option to our conference championships and supports the performance and well-being of everyone involved. JAMBAR’s commitment to health, sustainability, and community mirrors the values we strive to uphold in the Big Sky Conference and we’re excited to announce this partnership for the upcoming season.”
As part of this exciting partnership, student-athletes will have access to a variety of JAMBARs at every Big Sky Conference championship during the 2025-26 season.
“As a lifelong runner and former college athlete, I know firsthand how nutrition contributes to peak performance. Great taste is also key, so I created JAMBAR with only delicious, real-food, organic ingredients,” said Jennifer Maxwell, creator and CEO of JAMBAR. “Our partnership with the Big Sky Conference gives us the exciting opportunity to fuel some of the country’s best student-athletes, as well as the coaches and fans cheering them on.”
About the Big Sky Conference
Founded in 1963, the Big Sky Conference is a NCAA Division I conference competing in the Football Championship Subdivision. The Big Sky prides itself on its “#ExperienceElevated” platform that emphasizes the unique traits and lifelong benefits that the conference and its member institutions provide to around 3,300 student-athletes each year. Conference members have won 13 NCAA championships, including seven in football by five different members as well as six of the last nine Division I men’s cross country titles by NAU. Follow the Big Sky Conference (@BigSkyConf) on X, Facebook, Instagram, Blue Sky, YouTube and TikTok for all the latest news around the league and use the hashtag #ExperienceElevated to stay connected.?
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company’s state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are available in sports specialty shops, natural foods and grocery stores, online at Amazon.com, and through Sysco Marketplace. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
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Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042