How LG is using AI to evolve the way we live:
Artificial Intelligence, or AI, is a global trend that is here to stay. This technology is transforming the way consumers use and integrate multiple devices, and its potential is mind-blowing. Advanced machine learning works “behind the scenes” in a way that goes beyond improved user experience. It has the potential to truly change lives and the way we complete daily tasks. Tech giant LG has positioned itself as a leader in AI innovation with LG’s ThinQ tech, which was launched in 2018 and continues to take the world by storm.
What is LG ThinQ?
We’ve officially entered a time when devices and appliances are finally learning to ‘play nice’ with each other. With the help of voice activation and artificial intelligence, LG’s line of smart appliances and devices – branded LG ThinQ – features full integration across the entire product suite to save people time and make life easier.
It’s both a brand and an AI platform whose products include appliances and consumer electronics. LG ThinQ products leverage voice control, as well as sensor data, and have features such as product recognition and a learning engine to enhance their performance. LG ThinQ-enabled products can recognise language patterns, images and spaces, and their AI has the ability to customise and enhance features for the user, based on data collected over time.
Designed for Everyone
LG ThinQ aims at enhancing the quality of consumers’ lives in every way: at home, at work, what they eat, what they wear and how they play. Through meaningful innovations, LG ThinQ intends to make daily routines simpler and more enjoyable. Users of this technology can take control of their lives from anywhere and get to experience intelligent solutions that make everyday living simply better.
AI is more than innovation for the sake of innovation; it is the very meaning of Innovation for a Better Life. LG is using their expansive knowledge in the consumer electronics field to provide an AI service that contributes to enabling a better life.
With LG’s proprietary AI algorithm, LG ThinQ products have the capacity to learn and evolve the more they are used by adapting to user habits. This enables LG ThinQ products to deliver a more personalised experience for customers. By integrating this ability into a diverse portfolio of everyday appliances, it offers a seamlessly connected experience for the user. In addition, open partnerships and collaborations allow LG ThinQ to offer enhanced convenience and the best possible AI solutions for diverse preferences.
LG ThinQ’s open approach
The open approach is a key component of LG ThinQ’s AI strategy. The world has become far too complex and diverse for any one company to be able to meet all the different demands of customers. LG therefore focuses on strengthening the user experience, whether it comes from LG or from an external partner’s solutions.
LG designs its platforms with its partners in mind so that users can access other solutions without difficulty. As such, LG ThinQ has been developed to be compatible with technology such as Google Assistant and Amazon Alexa. Each of these consumer bots have their own unique qualities. Instead of competing against them, LG has opted to collaborate with them. LG aims to leverage the synergy created through such partnerships to focus on the ultimate goal of providing the best possible AI experience, whichever device or solution consumers choose.
Four ways that LG ThinQ is evolving the way we live:
1. TV just got smarter: There is a lot of good stuff packed into the LG C8 4K HDR Smart OLED with AI ThinQ. With Google Assistant built-in, you’ll be able to control the TV with your voice through LG’s Magic Remote. For example, you can get more information about the actor in the show you’re watching, check out game scores without changing the channel, and search the weather for any location, all with your voice. LG ThinQ TVs also learn your habits and patterns to recommend movies or programmes you may like.
2. The power of sound: With the LG XBOOM AI ThinQ® WK9 speaker, you can use Google Assistant to enjoy your favourite YouTube videos and easily access resources like Google Maps or Google Photos. You’ll also be able to control compatible LG ThinQ products in the home, such as LG TVs and home appliances, as well as other smart devices that work with Google Assistant.
3. No more laundry headaches: The LG ThinQ portfolio of products extends to the laundry, too. The line-up includes a smart clothing refresher – washers and dryers which are all fully integrated with each other and other LG ThinQ devices.
4. Do more than cool: The LG InstaView ThinQ refrigerator lets you do much more than just cool your food. You can save money by changing the fridge’s settings to save energy effortlessly. The LG InstaView refrigerator is also compatible with the LG SmartThinQ app, so you can create and instantly share shopping lists and upload photos between your smartphone and refrigerator. You can even use it to remotely check on the contents of your refrigerator, including what’s in the door, anytime, anywhere.
In addition to the fantastic AI, the fridge also has an Alexa tablet-like device on the door. With Amazon Alexa built into the fridge, you can shop for groceries, play music, check the weather, create shopping lists, manage your calendar and more via voice commands in your kitchen. It also has a camera that lets you see the contents of the fridge without even opening the door.
By implementing evolving AI technology across LG’s expansive consumer electronics portfolio and through an open AI platform, LG ThinQ users will have a more personalised, life-enhancing experience that grows and evolves over time.
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