How LG is future-proofing its products:
Lately, AI seems to be a topic that everyone is talking about. And why not? Digital transformation continues to shape how we live, work, and perform daily tasks. It’s starting to become an essential part of life, much like breathing or the invention of cars. This digital shift in consumer preferences means that many companies are going to have to think about how to keep up with the latest innovative advancements and ensure a competitive edge.
LG Electronics remains at the forefront of the AI and innovative tech industry. Its AI and ThinQ technologies are designed to make their devices and products future-proof. Their ground-breaking 5G-compatible devices place South Africans on the same tech level as our international counterparts.
Dabbling with emerging technologies
LG continues to incorporate AI and ThinQ technology across its electronics and mobile devices, using consumer needs to guide what the tech does. Take, for example, the LG V60 mobile device. It uses AI to detect the subject of a picture and makes thoughtful setting recommendations to ensure the perfect shot.
In terms of electronics, the unveiling of the new LG ThinQ AI DD washing machine at the CES in Las Vegas in January 2020 showed attendees just how future-focused the company is. The revolutionary machine not only detects the volume and weight of each laundry load but also uses AI and advanced sensors to identify various fabric types. Essentially, it’s an intelligent washer that decides how best to wash your clothes, customising motions, temperatures and washing times to help ensure the cleanest results and that the integrity of the fabric is maintained.
This ThinQ technology can be found in most of LG’s consumer appliances. It is designed to simplify your home life, learn your preferences, make relevant recommendations, and give consumers easy control over their smart home devices through the LG ThinQ app and voice commands.
Futuristic TVs
Earlier this year, LG released its 2020 OLED TV range into the South African market. What makes the range so remarkable is that it supports 8K content. Even though this type of content is in its infancy, LG knows it’s coming, so they’ve future-proofed their TVs by making them 8K compatible. These OLED additions to the TV range can support a wide range of formats, suggesting that customers won’t need to invest in another TV anytime soon and extending the life of your potentially pricey investment.
The new OLED models will support 8K content from HDMI (60P), USB, and via streaming (60FPS), along with a selection of codecs, including AV1, which is backed by YouTube.
5G compatibility – the fastest developing mobile communication technology
5G technology is more than just a buzzword; it signifies the future of global mobile communication with super-fast connections, low latency, and high connection density. Compared to our existing 4G networks, 5G will do much more, much faster.
LG, however, is no stranger to this concept. Its mobile range continues to introduce consumers to the latest in tech advancements. The LG Velvet 5G, for instance, is 5G compatible and enables users to access and stream content at the fastest rate possible.
With AI-enabled mobile devices and forward-looking consumer electronics, LG continues to reign as one of South Africa’s leaders when it comes to smart technology. Because it continually seeks to push the boundaries of technological innovation, while at the same time prioritising consumer needs, if you need a future-proof product that’s guaranteed to last, turn to LG.
To learn more about LG’s innovative technology and its products, visit the LG website.
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