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Gig Economy News: Marketing Matters:
If a business is excellent but nobody hears about it – then how long can it possibly last? You know that the answer is: not long. We talk a lot about marketing here at Fiverr because it’s the most important investment you can make in your business besides your actual services and products. From your website to your social media presence and everything in between: marketing is a massive and essential task that you just can’t ignore. Here are some articles from around the web on how to up your marketing game and give your business an edge over the competition.
Build a Foundation
How is it that so many people manage to boost their business or make money via social media? The answer is simple: they start from zero and work very hard to work their way up to becoming an influencer. Once a person is an influencer, he or she can use that to their advantage. See how one instagram pro did just that.
Beef Up Your Content
Is your website traffic looking a little sparse? A well-crafted blog could be a great tool for driving more traffic to your site and growing your customer base. Blogging doesn’t have to be complicated or daunting. Even if you’re not a writer, these tips will help you keep your site’s content flowing.
Invest Wisely
We’ve already said that marketing is the most important investment you can make – but how do you know if you’re investing in the right marketing strategies? Investing better is a matter of doing research and making strategic decisions just like this Forbes article describes.
Stand Out
One of the biggest mistakes that entrepreneurs make is thinking that their logo is just decoration for their brand. A stand-out logo is essential for a stand-out business. If your logo isn’t doing its job, it’s time to get one that will. Logos that are eye-catching and have a strong branding presence are worth their weight in gold.
What’s the best marketing investment you’ve made? Tell us in the comments!
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