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Today, G2, one of the world’s leading entertainment and esports brands, announced it’ll be teaming up with Lufthansa, Germany’s flagship airline, ahead of the League of Legends World Championship 2025.
As G2 prepares to represent Europe on the international stage, Lufthansa will serve as the official travel partner for the team, ensuring they travel in style and comfort to China, where this year’s championship will be held across Beijing, Shanghai, and Chengdu from October 14 to November 9, 2025.
This partnership underscores the increasing convergence of esports and global brands, as well as Lufthansa’s continued investment in esports and gaming. Stay tuned for more information on the partnership, including fan activations and experiences.
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