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| Image: Fujifilm |
Earlier this month, Fujifilm announced that it would be raising its US prices on its products across the board, citing “volatile market conditions,” but it didn’t mention by how much. Now that retailers have started updating their listings, though, it’s clear what the impact is. Here’s what you need to know.
Several of its cameras have been affected. At retailers like B&H and Adorama, the X-T5 has gone from $1899 to $1999, while the GFX100RF has gone from $5399 to $5599. The GFX 100S II has seen a similar jump, going from $5499 to $5699.
This is Fujifilm’s second price increase within the last month; at the beginning of August, the company raised the prices on some of its cameras and lenses by up to 15%.
| Aug 30 price (% change) |
Previous Price | Original MSRP | |
|---|---|---|---|
| X-T5 | $1999 (5.3%) | $1899 | $1699 |
| X-T50 | $1599 (0%) | $1599 | $1399 |
| X-M5 | $899 (0%) | $899 | $799 |
| X-100 VI | $1799 (0%) | $1799 | $1599 |
| GFX100RF | $5599 (3.7%) | $5399 | $4899 |
| GFX 100S II | $5699 (3.6%) | $5499 | $4999 |
At time of writing, the X-M5, X-T50 and X100VI all appear to have stayed at the prices they rose to at the beginning of the month. However, two cameras have been unaffected by both of the price changes: the X half and X-E5.
Unlike the rest of Fujifilm’s lineup, they were released after the tariffs were announced. It seems like Fujifilm built plenty of room into their prices to avoid having to raise them again before people had even received their pre-orders. The company did say, however, that its goal was to maintain its overall pricing structure.
The X half and X-E5 were released after the tariffs were announced
Of course, some of Fujifilm’s lenses have also been affected by both waves of price adjustments. The venerable 16-55mm F2.8 II has gone from $1349 to $1399, and the company’s more affordable standard zoom, the 16-50mm F2.8-4.8, is also now $50 more. Some of its premium primes, like the 23mm F1.4, 56mm F1.2 and 90mm F2 have gone up by $100, and while the 35mm F2 has gone up by $50, several of the company’s more entry-level primes appear to be unaffected.
Obviously, having to do a second price increase in a row isn’t ideal for anyone. It’s now more expensive for Americans to get the company’s cameras, which could lead to decreased demand, though Fujifilm is far from the only camera company having to raise its prices in the US.
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