Fujifilm will start making some of its most popular cameras in Japan because of tariffs

Photo: Fujifilm

Fujifilm is moving the production of some of its most popular cameras to Japan, potentially due to the steep US tariffs on Chinese products. The Fujifilm X-T5, X-T50, X-M5 and X100VI all appear to be impacted. The latter two have had availability issues since their respective releases.

Fujifilm did not formally announce the move, but new listings with unique product names and SKU numbers have appeared on Fujifilm’s online US store, as Digital Camera World and PetaPixel reported. Listings for the X-M5, X-T5, X100VI and X-T50 cameras now have “-JP” in the product name, suggesting that those are produced in Japan.

The X-M5 and X-T5 both show discontinued notices when you search for them at B&H. Screenshots: Abby Ferguson

There are also new listings up for the X-M5, X-T5, X100VI and X-T50 at US retailer B&H, along with discontinued product notices. When you search for the X-M5, for example, a note will appear that it has been discontinued, asking, “May we suggest FUJIFILM X-M5 as a possible replacement?” Clicking on that second name takes you to a product page for an X-M5 with “Japan” at the end of the name, and a “J” at the end of the SKU. The SKUs for the other camera have “JP” at the end. Fujifilm’s UK website doesn’t have any models with JP in the name. It appears, then, that production could continue in China for cameras headed to other countries.

Fujifilm had previously paused pre-orders of the X-M5 and X100VI because of the tariff situation, though it restarted US shipments earlier this month. However, that doesn’t mean they are actually available for purchase right now. Production issues still seem to plague the X-M5 and X100VI, as the JP models are also listed as out of stock on Fujifilm’s US site at the time of writing. All four of the cameras are listed as back-ordered at B&H, but the X-T5-JP and X-T50-JP are both in stock at Fujifilm’s site.

The “new” models appear to be identical to the previous product pages, with the exception of the names. That includes the same prices. That could mean Fujifilm opted to adjust production instead of raising prices to adapt to the US tariffs. The tariffs also impact Japan, but the 10% rate for Japanese products is much lower than China’s current (though unstable) 30% rate. If the prices do, in fact, stay consistent, that could be welcome news, given that Nikon, Canon, Sigma and Leica have announced increased prices because of the tariffs.

We reached out to Fujifilm for comment but did not receive a response at the time of publication. We will update this story if we receive a response.

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