This morning, Fujifilm unveiled a brief teaser clip on its YouTube channel. Clocking in at less than 20 seconds, the words “Half the Size, Twice the Story” and “See you soon” appear, hinting at a new shooting experience centered around a half-frame format.
Speculation is already swirling in the comments section where the video is posted. Some users are guessing it could be an X-Pro4, a successor to the X70 or the long-anticipated X-E5. Nevertheless, the half-frame concept fits the “Half the Size” theme, and Fuji Rumors recently scribed an entire article on what it thinks will be the Fujifilm X-Half.
Fujifilm has not confirmed a launch date. However, if history is any guide, we won’t have to wait long. The GFX100RF was officially announced two weeks after its first teaser dropped. If Fujifilm follows a similar pattern, the new release, whatever it may be, will be revealed in early May. All of this is speculation, not a confirmed rumor. Stay tuned!
Our DPREVIEW Tribute:
After nearly 25 years of operation, DPReview closed on 10 April 2023. This difficult decision was part of the annual operating plan review that parent company, Amazon, shared earlier this year.
Over the course of 25 years, DP Review built up a reputation as being one of the most informative places to go for information about that new camera or lens you’re after. DP Review began as an independent reviews site based in the UK in 1998, the brainchild of Philip and Joanna Askey, but it was eventually purchased by Amazon in 2007 and relocated over to Seattle in the USA in 2010.
Cheers DPReview – thanks for the great work and content that guided photographers, videographers and techno junkies the world over!
