The partnership links the supplier to the club as it expands its Sportsbook offering and Ludogorets pursues a digital transformation drive.
EGT Digital has partnered with PFC Ludogorets as an Official Sponsor, the company said in a statement announcing the deal.
Financial terms, sponsorship assets, and the length of the agreement were not disclosed.
EGT Digital framed the partnership as a way to build visibility for its brand and support its Sportsbook offering. “Partnering with Ludogorets is a great opportunity to strengthen the visibility of the EGT Digital brand while showcasing our Sportsbook solution,” said Vladimir Dokov, CEO of EGT Digital. “Ludogorets is a club that consistently delivers results and has a winning mindset, making it a natural partner for our company.”
PFC Ludogorets said the sponsorship aligns with its plans around digital transformation. “We are delighted to lay the foundations of this partnership, which is in line with the shared ambitions of our two companies for sustainable development. PFC Ludogorets is actively pursuing its digital transformation, and it is extremely important for us to partner with a company that delivers innovative solutions to its partners not only in Bulgaria but around the world,” said Angel Petrichev, CEO of PFC Ludogorets.
Ludogorets is a 14-time champion of Bulgaria and a regular participant in European competitions, according to the announcement.
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