Betano and Flamengo launch fan activation in Rio to boost visibility of women’s football

Interactive “Guess Who?” style experience will take place on April 25–26 at NorteShopping, engaging fans through a playful format

 Betano, in partnership with Flamengo, will host a special fan activation this weekend, April 25–26, aimed at bringing supporters closer to women’s football.

The initiative will take place at NorteShopping in Rio de Janeiro and features an interactive experience inspired by the classic guessing game “Guess Who?”.

In the activation, two participants compete by secretly selecting a player from Flamengo’s women’s team.

They then take turns asking “yes” or “no” questions related to the athletes — such as position, physical traits, or national team experience — narrowing down the possibilities until one correctly identifies the opponent’s chosen player.

“By creating interactive, fun, and accessible experiences, we aim to connect with fans in a genuine way, give visibility to women’s football players, and contribute to the sustainable growth of the sport,” said Fabio Ritter, Senior Sponsorships Activation Manager at Betano.

Designed to place women’s football at the center of engagement, the activation focuses on audience experience as a way to strengthen the connection between fans and the sport.

Participation is open to individuals over 18 who are registered on the Betano website. Registration can also be completed on-site.

Event details:

Date: April 25–26
Time: 10:00–22:00 (Saturday) and 13:00–21:00 (Sunday)
Location: NorteShopping
Avenida Dom Hélder Câmara, 5474, Cachambi, Rio de Janeiro, Brazil

Kaizen Gaming is one of the world’s leading GameTech companies.

With a strong focus on technology and people, it continuously enhances the online gaming experience for millions of customers worldwide, while delivering responsible and engaging sports entertainment.

Kaizen Gaming owns Betano, a premium sports betting and online gaming brand with a strong presence across Europe, the Americas, and Africa.

The company employs more than 3,000 people globally.

In Brazil, Betano sponsors the country’s top competitions, including the Brasileirão Betano and Copa Betano do Brasil, and is also an official partner of Flamengo.

Kaizen Gaming has received multiple industry awards, including “Operator of the Year” at the EGR Operator Awards and SBC Awards 2025.