Johannesburg, June 2021 – International premium spirits company Beam Suntory has opted for the Golf Ads environment as the perfect landscape from which to extract maximum value from a national Out of Home campaign. That’s for its Roku Gin and Toki Whisky products, as it matches these premium alcohol brands with the predominantly-affluent and high income-earning audience – the target market of luxury brands – offered up by the golf club environment. The wisdom of this strategy is backed up by a 2019 WhyFive BrandMapp survey – an annual study of the top 30% of South Africans by income and…
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