Strava community assists Absa raise funds for community upliftment
Absa colleagues, customers and community members are encouraged to be an active force for good.
Tshwane, 21 August 2023 – Since the 2023 Absa RUN YOUR CITY series started on 2 April in Gqeberha, proudly African bank, Absa, is proud to announce that they have raised over R830 000. This is through their campaign titled Together, we can do more, Siyabangena, an initiative aimed at encouraging Absa colleagues, customers and community members to be an active force for good and raise funds via the Strava community to donate towards community upliftment. For every 1km run/walked by a Team Absa member on Strava, the bank donates R1 to make a difference in the community.
Absa announced its four-year partnership with the RUN YOUR CITY series of events in 2021, with the bold goal to promote a healthy and active lifestyle. Then, last year, the series was extended from three to five cities – with the addition of Gqeberha and Tshwane as host cities.
“We are excited to be in Tshwane as one of the two extended cities to host the race. We are also proud of our Absa Team Walk Run community on Strava, along with everyone that has participated on race days at Gqeberha, Cape Town and Durban and the running billboard activations, who have collectively raised over R830 000 for community upliftment and have shown that they are a force for good,” says Sydney Mbhele, Absa’s Group Chief Marketing and Corporate Affairs Officer.
To join the Force for Good movement and contribute, it’s as easy as downloading the Strava App, joining Team Absa Walk Run and lacing up – whether it is to hop on the running billboard while it is in Tshwane, or simply going for a walk/run around the block. Absa colleagues, customers and community members are encouraged to join Team Absa Walk Run and track their kilometres every time that they walk or run to create a greater impact.
To join in the fun activity and clock your kilometres, visit the running billboard at:
• Menlyn Mall Shopping Centre from Thursday, 24 to Saturday, 26 August 2023
o Thursday and Friday from 10:00 to 17:00
o Saturday from 09:00 to 12:00
“Downloading the Strava App and signing up under Team Absa Walk Run will give everyone an opportunity to make a meaningful impact in their communities one kilometre at a time. We believe in a united community and what we can achieve when we collaborate. We are now challenging the capital city to come out in numbers to be a force for good and bring change to those that need it the most,” Mbhele concludes.
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