Seth Godin: Think of Your Customers as Weird, Not Dumb:
'The idea that you need to dumb, dumb, dumb it down so you can reach everyone is exactly the opposite of what it means to lead.' Even if you eat Chobani yogurt, drink Starbucks coffee, wear Warby Parker glasses and check Facebook regularly, you may not have noticed the one trait that all of these products and services share.
Have you tried: Farking?