How canny marketing and strong supply links gave the world a taste for Scotch whisky
How canny marketing and strong supply links gave the world a taste for Scotch whisky: Whisky casks piled outside Bunnahabhain distillery Islay, Scotland. Niall MacTaggart/Shutterstock Scotch whisky exports grew from £4.51 billion in 2021 to more than £6 billion in 2022, while separate government figures showed a 25% sales increase last year – the biggest …
