Prime: a YouTuber expert explains how Logan Paul and KSI’s drink became so popular
Prime: a YouTuber expert explains how Logan Paul and KSI’s drink became so popular: YouTubers Logan Paul and KSI released their drinks brand, Prime Hydration, in January 2022. One year on, Paul said the drink had generated US$ 250 million (£209 million) in retail sales worldwide, with US$ 45 million of that in January 2023 …