Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding
Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding: Nike reignited a culture war recently by revealing Colin Kaepernick as their spokesperson for the 30th anniversary “Just Do It” campaign. The sportswear brand’s announcement came via a new advert in which young African Americans, Muslim women, physically impaired athletes and white skateboarders all encourage …