How Christmas music in adverts and shops harnesses nostalgia to encourage you to spend more: Feestocks/Unsplash In my research, I have spent a good deal of time speaking with people from across the world about their relationship with sound and music – how it features in their everyday lives and how it influences their attitudes …
Black Friday: parody adverts target unbridled consumerism with an environmental message: A subverted advert in Reading in the UK during the 2023 ZAP Games. Brandalism This article is based on an interview for The Conversation Weekly podcast on the subvertising movement. In the lead up to Black Friday, we have been bombarded with adverts from …
Brandalism: the environmental activists using spoof adverts to critique rampant consumerism – podcast: Amid the flurry of billboards promoting cut price deals in the run up to Black Friday, some activists have slipped in the odd spoof advert. By subverting public advertising space, they’re risking legal action to try and make serious points about the …
Personalised gambling adverts: a troubling new trend: Gambling advertising is now more interactive online icsnaps/Shutterstock Recent research shows that there is a new type of gambling advert used online and on social media to make them more appealing. Unlike on television, these online advertisements can be more personalised, interactive and may be harder to distinguish …
Solar Installation Adverts on Social Media – Clicker Beware!: Rather put Your Solar Installation Needs out to Tender In my travels on and offline I come across many offers being made along with completed installations of solar systems that do not quite ring true. I can spot a solar installation that will not perform optimally …
How political attack adverts can backfire: 'What happened to Joe Biden?' A 2020 Trump campaign attack advert. Donald J Trump/YouTube A wave of political adverts is beginning to flood the American media as the November presidential election approaches. A major theme will be attack adverts in which one candidate will highlight the shortcomings of their …
New regulations aim to end gender stereotypes in adverts – but I suggest they could go further: Graham C99/Flickr, CC BY-SA Remember the infamous “beach body ready” campaign from 2015 for the supplement brand Protein World? It’s the one that challenged passersby with a steel-gazed, bikini clad, perfectly toned model and the slogan: “Are you …
Why everyone is talking about Poundland’s bizarre Christmas elf adverts: On the discount store's Facebook and Twitter pages a series of pictures depicting a toy elf in an assortment of rude positions has caused a stir online. Yesterday, Poundland posted an innuendo laced image of an innocent looking elf dangling a Twinings teabag over a …