www.Free-Mail.co.za - Fact: There is no such word as Trimadinghy in the English language.

On one of my sailing web sites which is recognised as a bit of an authority and spidered pretty well by Google, I came across a press release that described a cross between a trimaran and a dinghy and I thought that the word trimadinghy described the new craft quite adequately.

Then, for a laugh, checked if I could find the word trimadinghy in Google and couldn't. So, I posted the story.

Click HERE to see the story and the time and date stamp. (10:51:44 am, 21 May 2007)

At 16:30 I did a search on Google for the word trimadinghy and there it was - LESS THAN 7 HOURS to be listed.

Click HERE to see.

We all have this inate desire to know exactly where we stand with our web sites in relation to our competition and we all hum and haw over which tools are the best and whether we should fork over anywhere from 100 dollars to 1 000 dollars.

At the end of the day all you really want to know is what your web site's ranking and backlinks are because those are the real popularity indicators.

And, then along comes Shawn who promises to send you 5 free tools at the rate of one a week and the occasional product recommendation. Heck, some of us pay for that willingly so it is a no brainer to sign up for his e-mail list and press SUBMIT.

As he says on his site:

Why am I giving you 5 free SEO tools, and more to come?

Because I can, and I want to. I want to give incredible value and overdeliver by giving all of these tools away, just for joining my email list. And to make sure you get started on the right foot I am also going to send you a free 87-page SEO report that explains exactly how the search engines rank web pages, and the tips and tricks you need to know to outrank your competition. Watch for that free report in the first email I'll send you in 2 minutes from now after you fill in the form below.

What's the catch?

There isn't one. Enter your email, get free software emailed to you every week for 5 weeks. That's it. You will soon see that I don't email garbage, and I don't email often. I email you these 5 free tools, and perhaps the odd recommendation when it is truly warranted.

Click here to get your Tools

The 5 free tools are the following:

• Free Tool #1: Total Backlink Analyzer
• Free Tool #2: Barrier To Entry Analyzer
• Free Tool #3: Authority Site Finder
• Free Tool #4: On-Site Analyzer
• Free Tool #5: Rank Finder

Google filed two new ranking patents in April: Document Scoring Based on Traffic Associated with a Document and Document Scoring Based on Query Analysis.

What do these new patents reveal about Google's ranking algorithm?

They deal with web page changes over time that Google might track and analyze:

* the web page creation date
* the changes and updates of a web page
* the analysis of search queries
* links, link texts and the changes of the links
* website traffic
* user behavior
* web page topics
* domain related information

Google might assign a score to web pages based on that information. When a web page is associated with a search query, Google might combine history scores with relevancy scores to get a total score for the page.

Alternatively, the relevancy score of a web page might be changed based on the history score.

While that information was already available in previous patents, the new patents indicate that Google could also look at the following factors:

* The rate at which ads are shown and updated on a web page over time.
* The quality of the ads. For example, a web page whose ads link to web pages with a high TrustRank may get a higher score than pages whose ads lead to untrustworthy sites.
* The click-through rate of the ads.

Google might track and analyze web page characteristics that change over time, including ad traffic, to calculate a score for that page.

What does this mean for your website rankings?

It seems that Google will use more of the information that they have about a website to calculate the rankings.

That means that you need a holistic approach to search engine optimization. All factors must be correct when you optimize your site for search engines:

* Make sure that your web page content is relevant to search engines. Without relevant content, you cannot get high rankings. (Optimize your web page contents with this tool.)

* Make sure that you get links from the right pages and that you link to the right pages. The links from and to your website should be related to your site. (Optimize your links with this tool.)

* Make sure that your website shows steadiness. If your website was yesterday about cars, today about shoes and tomorrow about sports then it will be difficult to get high rankings.

Google uses many factors to determine the rankings of your web site. That means that you have to work on many factors to improve your rankings.

Semantic indexing is becoming more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?

What is semantic indexing?

Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

How can search engines find the relation between words?

For example, Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.

Words that frequently appear very close to each other could get a tighter connection. Google has a lot of algorithms that allow them to calculate the relation between different words.

How does this influence your search engine optimization activities?

If you want to succeed on Google then it is important that you show Google that your website is relevant to your topic. Here are some things that you can do to show search engines that your site is relevant:

* Use a meaningful site architecture

Use a logical system to organize your website content. Create content sections that deal with different parts of your main topic and make sure that everything that is related to your topic is mentioned on your web pages.

Make sure that your web pages are put in the right categories on your website and that it's easy to find the different categories.

* Use web pages that use different relevant search terms

If you're targeting the search term "used cars" you should also create pages that are relevant to "auto", "suv", etc.

* Get links from pages that are semantically relevant to yours

If you're selling cars then the "Cars" web page that links to your site should not be about the movie. Links from topically related pages will be semantically beneficial to your site.

* Find out why other pages rank higher than yours

If you ever asked yourself why another page has been ranked higher than yours although you perfectly optimized your pages for your search terms then you should analyze the inbound links of the top ranked pages.

The number and the authority of inbound links are important. However, it's also important that the links come from semantically and topically related pages.

Don't focus on a single keyword when optimizing your pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms. In addition, it's important that the links to your website come from topically related pages so that search engines put your website in the right context.