Post details: Yawn! Google buys DoubleClick for $3.1 billion

04/17/07

Permalink 12:39:29 pm, Categories: Search Engines and Directories  

Yawn! Google buys DoubleClick for $3.1 billion

Is it just me or is everyone now immune to the fantastic amounts of money that Google are spending on acquiring internet based companies?

From the official release:

"The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.

Acquiring DoubleClick expands Google’s business far beyond algorithm-driven ad auctions into a relationship-based business with Web publishers and advertisers. Google has been expanding its AdSense network into video and display ads online and is selling ads to a limited degree on television, newspapers and radio."

When Google bought YouTube for 1.65 billion dollars there were reams of column centimetres written about it in the newspapers, blogs and online media, for, against and tongue in cheek.

Now Google forks out nearly double that and very few people are commenting. Have we become immune? Does DoubleClick not have the same community spirit as YouTube?

The temptation to stick to the mantra of "Do No Evil" would slip away slowly if I was in charge as the mightier you become the more immune you feel that you are towards any form of criticism.

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