My Score: 100%

Google Cartoon from Cyanide & Happiness @ Explosm.net

More Google Cartoons

Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising).

Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.

Pay per click advertising (PPC)

Advantages:

* You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
* PPC ads are perfect for time limited offers such as holiday sales.
* You can stop PPC ads at any time.
* PPC ads make it easy to test different keywords and landing pages.
* PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
* PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.

Disadvantages:

* PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
* Click fraud can be a problem. Not all clickers are potential customers.

If you advertise your website with PPC ads then you should use a ROI tracking tool to make sure that you don't waste your money.

Search engine optimization (SEO):

Advantages:

* Traffic through organic search engine results is almost free if the up-front work has been done.
* After optimizing your website you can use your money for different things and the optimized site will still run.
* A larger number of visitors and search result clickers is not a problem.
* Search engine optimization delivers long term results that don't require permanent financial input.

Disadvantages:

* SEO can be relatively time-consuming up-front.
* SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.

Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.

Pay per click advertising and search engine optimization both contribute to the success of your website. If you use both wisely, you can get many new visitors and customers without spending a fortune. See the recommended resources below for PPC and SEO software tips.

www.Free-Mail.co.za - Fact: There is no such word as Trimadinghy in the English language.

On one of my sailing web sites which is recognised as a bit of an authority and spidered pretty well by Google, I came across a press release that described a cross between a trimaran and a dinghy and I thought that the word trimadinghy described the new craft quite adequately.

Then, for a laugh, checked if I could find the word trimadinghy in Google and couldn't. So, I posted the story.

Click HERE to see the story and the time and date stamp. (10:51:44 am, 21 May 2007)

At 16:30 I did a search on Google for the word trimadinghy and there it was - LESS THAN 7 HOURS to be listed.

Click HERE to see.

We all have this inate desire to know exactly where we stand with our web sites in relation to our competition and we all hum and haw over which tools are the best and whether we should fork over anywhere from 100 dollars to 1 000 dollars.

At the end of the day all you really want to know is what your web site's ranking and backlinks are because those are the real popularity indicators.

And, then along comes Shawn who promises to send you 5 free tools at the rate of one a week and the occasional product recommendation. Heck, some of us pay for that willingly so it is a no brainer to sign up for his e-mail list and press SUBMIT.

As he says on his site:

Why am I giving you 5 free SEO tools, and more to come?

Because I can, and I want to. I want to give incredible value and overdeliver by giving all of these tools away, just for joining my email list. And to make sure you get started on the right foot I am also going to send you a free 87-page SEO report that explains exactly how the search engines rank web pages, and the tips and tricks you need to know to outrank your competition. Watch for that free report in the first email I'll send you in 2 minutes from now after you fill in the form below.

What's the catch?

There isn't one. Enter your email, get free software emailed to you every week for 5 weeks. That's it. You will soon see that I don't email garbage, and I don't email often. I email you these 5 free tools, and perhaps the odd recommendation when it is truly warranted.

Click here to get your Tools

The 5 free tools are the following:

• Free Tool #1: Total Backlink Analyzer
• Free Tool #2: Barrier To Entry Analyzer
• Free Tool #3: Authority Site Finder
• Free Tool #4: On-Site Analyzer
• Free Tool #5: Rank Finder

Google filed two new ranking patents in April: Document Scoring Based on Traffic Associated with a Document and Document Scoring Based on Query Analysis.

What do these new patents reveal about Google's ranking algorithm?

They deal with web page changes over time that Google might track and analyze:

* the web page creation date
* the changes and updates of a web page
* the analysis of search queries
* links, link texts and the changes of the links
* website traffic
* user behavior
* web page topics
* domain related information

Google might assign a score to web pages based on that information. When a web page is associated with a search query, Google might combine history scores with relevancy scores to get a total score for the page.

Alternatively, the relevancy score of a web page might be changed based on the history score.

While that information was already available in previous patents, the new patents indicate that Google could also look at the following factors:

* The rate at which ads are shown and updated on a web page over time.
* The quality of the ads. For example, a web page whose ads link to web pages with a high TrustRank may get a higher score than pages whose ads lead to untrustworthy sites.
* The click-through rate of the ads.

Google might track and analyze web page characteristics that change over time, including ad traffic, to calculate a score for that page.

What does this mean for your website rankings?

It seems that Google will use more of the information that they have about a website to calculate the rankings.

That means that you need a holistic approach to search engine optimization. All factors must be correct when you optimize your site for search engines:

* Make sure that your web page content is relevant to search engines. Without relevant content, you cannot get high rankings. (Optimize your web page contents with this tool.)

* Make sure that you get links from the right pages and that you link to the right pages. The links from and to your website should be related to your site. (Optimize your links with this tool.)

* Make sure that your website shows steadiness. If your website was yesterday about cars, today about shoes and tomorrow about sports then it will be difficult to get high rankings.

Google uses many factors to determine the rankings of your web site. That means that you have to work on many factors to improve your rankings.

Semantic indexing is becoming more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?

What is semantic indexing?

Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

How can search engines find the relation between words?

For example, Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.

Words that frequently appear very close to each other could get a tighter connection. Google has a lot of algorithms that allow them to calculate the relation between different words.

How does this influence your search engine optimization activities?

If you want to succeed on Google then it is important that you show Google that your website is relevant to your topic. Here are some things that you can do to show search engines that your site is relevant:

* Use a meaningful site architecture

Use a logical system to organize your website content. Create content sections that deal with different parts of your main topic and make sure that everything that is related to your topic is mentioned on your web pages.

Make sure that your web pages are put in the right categories on your website and that it's easy to find the different categories.

* Use web pages that use different relevant search terms

If you're targeting the search term "used cars" you should also create pages that are relevant to "auto", "suv", etc.

* Get links from pages that are semantically relevant to yours

If you're selling cars then the "Cars" web page that links to your site should not be about the movie. Links from topically related pages will be semantically beneficial to your site.

* Find out why other pages rank higher than yours

If you ever asked yourself why another page has been ranked higher than yours although you perfectly optimized your pages for your search terms then you should analyze the inbound links of the top ranked pages.

The number and the authority of inbound links are important. However, it's also important that the links come from semantically and topically related pages.

Don't focus on a single keyword when optimizing your pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms. In addition, it's important that the links to your website come from topically related pages so that search engines put your website in the right context.

While it is possible to temporarily get high rankings with shady optimization techniques, search engines will ban your web site sooner or later if you try to cheat them.

Among other things, unethical SEO techniques include doorway pages, cloaking and hidden links. In a recent blog post, Google's anti-spam engineer Matt Cutts commented on hidden and paid links.

What are hidden links? Can Google detect them?

Hidden links are links that can be seen by search engine spiders but not by human web surfers:

* White text on a white background (or any other text that has the same color as the background).
* Links that have been changed with CSS so that they are extremely small.
* Linked periods in the middle of a paragraph.
* Links in invisible CSS divs.

If you use links like these on your web pages then you violate Google's quality guidelines and you risk being banned on Google by using these links.

It's likely that Google can detect most hidden links. While some hiding techniques still might work, Google's anti-spam team will probably be able to detect them very soon.

What are paid links? Do they work with Google?

Paid links are simply text links for which the webmaster of the linked site paid. Paid links can be used to advertise your web site on other sites.

Most webmasters buy links to increase their search engine rankings. Unfortunately, Google doesn't like paid links.

Google is currently working on an algorithm that helps them to detect (and downgrade) paid links. Last week, Google asked webmasters to report web pages with paid links to the Google spam team.

What does this mean to your web site?

If you use hidden links or other hidden content on your web pages, you should remove these web page elements as soon as possible from your site. The more spam elements you use on your web site, the more likely it is that your web site will get a ranking penalty.

Paid links to your web site won't hurt your website rankings. However, it's likely that paid links also won't help your rankings anymore with Google's new algorithm change.

Inbound links are very important to get high rankings on Google. That's why Google works so hard on filtering the wrong kind of links. If you want to succeed on Google, you have to build the right links that will help your search engine rankings.

Of course their is another equation at work here that does seem to rub against the "Do no Evil" mantra: If Google reduces the efficacy of Paid Links then webmasters are more likely to use AdWords to promote their sites.

Is Google slowly trying to push decent sites out of the running?

Is it just me or is everyone now immune to the fantastic amounts of money that Google are spending on acquiring internet based companies?

From the official release:

"The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.

Acquiring DoubleClick expands Google’s business far beyond algorithm-driven ad auctions into a relationship-based business with Web publishers and advertisers. Google has been expanding its AdSense network into video and display ads online and is selling ads to a limited degree on television, newspapers and radio."

When Google bought YouTube for 1.65 billion dollars there were reams of column centimetres written about it in the newspapers, blogs and online media, for, against and tongue in cheek.

Now Google forks out nearly double that and very few people are commenting. Have we become immune? Does DoubleClick not have the same community spirit as YouTube?

The temptation to stick to the mantra of "Do No Evil" would slip away slowly if I was in charge as the mightier you become the more immune you feel that you are towards any form of criticism.

Sung to a Bob Marley Tune;

We're spamming
I wanna spam it with you,
We're spamming, spamming
And I hope you like spamming too

Ain't no rules, ain't no vow, we can do it anyhow
I and I will see you through,
'Cos every day we pay the price with a little sacrifice
spamming till the spam is through.

We're spamming
To think that spamming was a thing of the past,
We're spamming, spamming
And I hope this spam is gonna last

No Gooogle can stop us now, we neither beg nor will we bow
Neither can be bought nor sold.
We all defend the right, JAH JAH children must unite
Your click is worth much more than gold.

We're spamming, spamming
We're spamming in the name of the Lord
We're spamming, spamming
We're spamming right straight from JAH

Holy MSN
Holy MSN
JAH sitteth in Silicon Valley
And rules all Creation

Yeah, we're spamming, spamming
I wanna spam it with you
We're spamming, spamming
I'm spammed, I hope you're spamming too

Spam's about my pride and truth I cannot hide
Too Keep you satisfied.
True love that now exist is the love I can't resist
So spam by my side.

In a recent thread on WebmasterWorld, people observed that there is a change in Google's ranking algorithm. It looks as if more pages are added to Google's supplemental results and that Google might re-rank the results based on new quality criteria.

What's new in Google's ranking algorithm?

It seems that Google internally returns a first set of results that is then re-ranked according to multipliers determined in testing just this set of results.

If your web site is not included in the first set of results then the re-ranking step cannot help you because no new results are added.

If your website is included in the first set of results then the re-ranking can either help you or hurt your rankings. If your web site fails one of the re-ranking tests, then your rankings scores (relevance score, trust score, website age score, etc.) might be lowered and your rankings will drop.

Such a new ranking method would explain the yo-yo effect that can be observed for some URLs: a web page goes from search result page one to the end of the results and comes back again. The same web site is always part of the first result set but re-ranked differently.

Are more pages going supplemental?

Google might use the new system to quickly get the first set of results (probably cached sets of results). To make the primary index less unwieldy, more pages might be moved to the supplemental results.

The supplemental index would only be accessed if the total number of sites in the primary index fell below a threshold.

What can you do to benefit from the new algorithm?

If you want to get high rankings with Google's new algorithm then you must create a trustworthy web site with good content:

* Get good inbound links from trusted websites to raise the TrustRank value of your own web site.

* Get links from websites that have many backlinks (these pages usually have a high TrustRank).

* Improve the co-citation of your website by getting link from web pages that link to other sites that are related to yours.

* Try to get links from pages that link to other trusted pages next to the link to your site.

* Optimize the content of your web pages to show Google that your web pages are relevant to a special topic.

High Google rankings are still the result of two important factors: optimized web page content and the right inbound links.

The problem is to find out exactly how the web page content should be optimized and exactly how the inbound links now should look like. That's why Axandra developed IBP's Top 10 Optimizer tools.

IBP's Top 10 Web Page Optimizer analyzes the content of the top 10 ranked pages to find out how to optimize the content of your web pages. IBP's Top 10 Inbound Link Optimizer analyzes the inbound link structure of the top ranked pages to find out which links are important for high Google rankings.

IBP's Top 10 Optimizers will tell you in plain English what you have to do to optimize your pages. In addition, IBP offers all the tools that you need to quickly adjust your web page content and to get the right inbound links so that your own web site can get top 10 rankings.

The # 1 myth is that you cant keep up with seo because it is always changing. This is true to an extent but is greatly blown out of proportion.

There are subtle changes to stop spammers from dominating the serps, but the basics of seo will never change. Links is a good point. the first thing i want to cover is that all links have value and always will. it does not matter if it is relevant or not. the lamest link will have some value. the closer it is related to your site, the higher the value is as far as the search engines are concerned.

I have even heard people go as far to say that links have no value in the search engines.

Lets look at this in a common sense way. The entire internet is based on links. you go to a search engine and type in a phrase and it gives you a list of links. you click one and then when you finish you have to click a link to go to another page.

No matter where you go on the net, you have to use links.

They may change the value of links but can not take links out of the system.

It is kinda like our road and hwy infrastructure. they may change the road signs, change a speed limit, add slippery when wet sign, and a stop sign or even a red light. but you can not remove the road or it all falls apart.

If you remove links, you destroy the internet.

Now, Duplicate content. If people understood the reason for dup content filters they would understand what it does. it is not what you think!

Look at this : 1 - 10 of about 3,410 for "removing the voodoo from seo"

Do a search for that phrase in yahoo or google. you will find it thousands of times in either search engine, yet it is "dup content" as most understand it.

The facts are that dup content is actually duplicate websites, page for page, file name for file name, image for image. a 100% COPY of another site. They put these filters in place to make spammers take the time to build different sites if they wanted to dominate all top 10 positions in the serps.

This is the reasoning for the algorithms. to stop spammers and stop any attempt of monoply.

I am not asking you to buy the dup content. look at the evidence. How many articles are live for 18 months on article directories?

The evidence is there. Most things get taken way out of context. Dup content is 1 of them.

I am sure Google could catch 10,000 articles within 18 months on article directories with dup content filters. yet they do not. and there are hundreds of thousands of them on hundreds of sites per articles.

Go to any article directory and get the title from as many articles as you like and do a search on the titles and you will find hundreds of "duplicates" all over the web for each. if it were true then the article directories would be removed from their indexes also.

Do a complete copy of a website and try to push it up with links and one of the sites will get removed from the index of the search engines. But, these are exact copies. Now, As far as having different results in the search engines for a natural search from content. That is directly related to the authority of sites, so that cake dont bake either.

You can have a pr 9 page with the phrase "and she walked in" and of course it will show up before pr 0 thru 8 sites if all of the sites involved not in the title or onpaged for that phrase. it comes down to pure authority if no site is competeing for that phrase. This again is common sense.

If you stop to think before you accept a general seo lie, you will see the reasoning for the algorithm, changes are subtle, not drastic and they can be easy adjustments, but if you do seo the right way to start, you will not even be affected to start with.

Do not go onto a football field with a baseball bat and you do not have to fear being ejected or rejected, or even punished.

SEO is not rocket science. Just Common sense.

About this author

Jim Corkern and Kyle Newton are owners of a Professional Web Design and SEO Company specialising in providing total,cost effective solutions from web design to quality Web Traffic. Article submissions to over 250 directories for omly $8.00 Each.

Eds Note: Well Jim and Kyle, I like what you say so much that I am trying out this duplicate content theory here on www.Free-Mail.co.za myself.

According to Matt Cutts, there are over 100 factors that affect search engine ranking. (For those of you who don't know, Matt is a Google guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization.) Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.

Unless you are interested in an exercise of futility, it is important to only focus on those ranking factors that you, as a webmaster, can control and influence.

What search engine factors do webmasters control?

Outside of the obvious (Web page title and description) those items which the webmaster has the most control are: PageRank, TrustRank, Anchor Text, Keyword Density, Domain Age, URL, and Relevant Links.

How can a webmaster use these items to help ranking?

First off - the obvious, each and every Web page should have a descriptive page specific title and description. The title, description, and header tags are channels to communicate the most important details of a specific Web page. They should be used effectively, but not abused. The Web page should make use of h1 and h2 tags (header tags) to emphasize pertinent keywords and phrases.

Particular attention should be paid when formatting URLs. Keywords related to the Web page can and should be used in the Web page URLs. Use hyphens rather than underscores between the keywords. Search engines are designed by developers and programming languages will recognize a hyphen and distinguish separate words, while an underscore blends the words. Keywords in the URL should not be abused, as search engines do not appreciate excessively long URLs. Avoid using characters like ID= in the URL as many search engines will see it as a unique session ID and not spider the contents of the Web page.

The Web site's navigation depth should not exceed 3-4 levels. The shallow Web site depth will make a search engines deep crawl easier, ensuring that it will be able to spider the entire contents of your Web site. If you add a new page and wish for it to be spidered quickly add a link to it from an existing spidered Web page.

Domain hosting and location do matter! A .uk domain and a Web host located in the UK will increase the domains search engine position in any .uk search engine. If you are targeting a specific region or market consider purchasing a local domain.

Obviously you control the Web sites content; bad content or no content means no incoming links. Good content has the potential to attract good quality unsolicited links.

What kinds of content generally attract quality links?

The idea is to develop quality content that will result in incoming links. Consider adding tutorials that explain a specific technology, create a niche directory or a topic specific glossary, post industry news, maintain a blog with fresh content, or write how-to articles.

Take advantage of your content. If you write a press release don't just send it to the editors, add it to your Web site in a press center. Submit the press release to public relations Web sites. There are a number of press-related Web sites like PRWeb that are really good and all will result in good quality incoming links back to your Web site. Also add your press release(s) to an RSS feed, not only will this communicate with your customers that new products or updates are available but you will also benefit from links from RSS search engines and directories.

When you post a release or content that has genuine value, use social bookmarking tools (like digg, del.icio.us, fURL) to bookmark the contents. These social bookmarking sites are becoming increasingly important in weighing the value of a site. The large search engines do not yet use social bookmarking in their algorithms, but it is quite possible and highly likely that they will in the future. If the Web page/content has genuine value others will social bookmark it as well. The bookmarks are viral and with increasing popularity there is more emphasis placed on the content. Additionally, bloggers notoriously skim social bookmarking sites for content to write about which will result in additional links. Keep in mind that in order to bookmark a Web page, it really must have genuine value.

Before we talk more about links, there are a few warnings worth mentioning.

What are the link warnings?

The first is to attain links gradually, search engines prefer links obtained over time rather than links achieved all at once. Avoid link schemes, link farms, or overt reciprocal links, they can be time consuming and have very little benefit. Avoid links on the C block. If you own multiple domains, be sure not to triangulate links. Search engines have become wise to this and they prefer a linking scheme that is more like a star (or Web).

What keywords should you optimize for?

When determining what keywords to optimize a Web site for, there are a number of tools that will assess the number of times that a keyword or phrase is searched on, the number of Web sites/pages competing for that keyword or phrase, and rate the phrase. Obviously, the terms that have more searches and less competition are the best to optimize for-- if, and only if, they relate to your product or service. If you optimize for terms that are too broad, you will likely increase traffic but decrease your conversions. It is really a balancing act. Two of the more popular tools available are Keyword Discovery and Word Tracker. Also, talk to friends or family members and ask what phrases they would use to describe your product or service. You might be surprised with the terms they use. Consider optimizing for regional variations, look at the variety of terms used to describe soda - tonic, pop, soda, soda pop, or cola are all relevant and popular but only within a specific region. Examine Web logs to determine what your users are using, look at the language used in e-mails and forum posts and consider optimizing specific pages for popular descriptive terms.

And finally, use competitive intelligence to locate links and keywords. What are your competitors using? Analyze the adwords they bid on, look at their meta tags, look at their anchor links.

There is a wealth of information out there, no real mystery to it, so use it to your advantage.

Contribution by Sharon Housley, Marketing Manager, FeedForAll

Google is testing a new advertising system that allows businesses to advertise on a cost per action basis. You can find Google's own announcement here.

How does Google's new product work?

Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad.

Google AdWords has one big advantage and one big disadvantage: You only pay for clicks of potential customers, but you risk paying a lot of money for nothing because of click fraud.

There has been a lot of debate around click fraud because Google has a short term financial incentive to promote it. Google's new advertising product is "pay per action" (PPA). You don't pay per click anymore but you pay when a customer takes further action, such as requesting a catalog, signing up for a newsletter or buying a product.

PPA advertising is meant to mitigate the risks of click fraud.

How can Google track the action?

If you use Google's PPA advertising product, then you must use Google's conversion tracking code in the HTML code of your web pages.

Of course, the advertiser has an incentive not to confirm the action, but cheating does not make sense. Like PPC ads, PPA ads will likely be ranked by profitability to Google.

What are the consequences for the market?

Google will be able to better maximize revenues on its advertising network, and it also should allay the concerns over click fraud.

Google's new PPA program is in direct competition to affiliate marketing networks such as Commission Junction and LinkShare. Publishers could leave those affiliate marketing networks and concentrate on Google's PPA program.

Yahoo und Microsoft will certainly offer similar PPA programs in the future. The current players on the PPA market Snap and Turn now face heavy competition.

What are the consequences for you?

If you already track the return on investment (ROI) on your PPC ads, then you won't be affected much. If you don't track the ROI yet, take a look at ROI tracking tools such as AxROI which can save you a lot of advertising money.

If you are a smaller advertiser, then PPA advertising could mean that you will pay less for better results in the future, and that you will never worry about click fraud again.

Note that Google's pay per action program is currently in beta test. This means that there are some limitations:

* participation is by invitation only, you must fill out a web form to request participating in the program
* the PPA program is currently only available to US customers
* ads are limited to Google's content network of partner sites (Google AdSense)

Visit Axandra

We have just released a new version of IBP, our popular web site promotion and search engine optimization tool. The new version is available in English, French and German.

What's new in IBP version 9.6?

* IBP is now available in three official localized versions: English, French and German.

* The Directory Submitter and the Special Interest Site submitter now display the Google PageRank of every directory.

* IBP's already very powerful Keyword Manager now provides pre-defined keyword lists that you can use to complement your keywords. This allows you to create many more keyword combinations for your pay per click marketing activities.

The pre-defined lists are colors, industries and synonyms in English, French and German. In addition, you can select the cities and states from the USA, United Kingdom, Canada, Australia, Germany, Austria, Switzerland and France.

In addition, the Keyword Manager now allows you to strip non-alphanumeric characters from selected keywords.

* You can now use new variables in the file names for scheduled reports (%YEAR, %MONTH, %DAY, %HOUR, %MINUTE, %SECOND). This allows you to use file names which can be sorted in the file system.

* You can now use the rel="nofollow" attribute when linking to web sites that do not link back to your site. This means that search engines will ignore those links to your link partners.

* New: The Web Site Optimization Editor now supports Yahoo's new Meta Robots NOYDIR tag.

See more on IBP9

Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In this article series, we're taking a look a the 15 most common Google spam filters and how you can get around them.

Co-citation, too many pages at once and over-optimization

Google's co-citation filter analyzes the web pages that link to your site. It's actually not a filter but an algorithm that tries to put your web site in a themed context.

If the link to your web site is on a web page that links to web sites that deal with gardening equipment then Google thinks that your web site must also be related to gardening equipment. That means that your web site might be put in the wrong context if the other pages on the linking site are not related to yours.

Google's "too many pages at once" filter tries to find web sites with an unnatural site development pattern. If a web site has too many pages too fast then this filter will be applied. This usually only happens if a web page creates web pages by scraping other people's content or by building keyword-rich web pages through cloaking software.

The over-optimization filter is applied to web sites that try to fool Google by stuffing special keywords in their web pages. If the keyword density is too high, Google will downrank the web page for that keyword.

How to get around these filters

To avoid problems with co-citation, make sure that the links to your web site are on related pages that don't link to every Tom, Dick and Harry. Your links should be on theme related web pages.

If you seriously develop your own web pages without scraping other people's content and if you don't use cloaking software then the "too many pages at once" filter shouldn't worry you at all because it's very unlikely that your web site will trigger that filter then.

Don't over-optimize your web pages and don't stuff keywords on web pages. It's important that the keywords for which you want to get high rankings on Google are listed with the right density in the right elements on your web pages.

Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In this article series, we're taking a look a the 15 most common Google spam filters and we'll tell you how you can get around them.

Google's -30 filter, the Google bomb filter and the page load filter

Google seems to apply the -30 filter to web sites that use spammy SEO methods. If Google finds out that your web site uses invisible text, JavaScript redirects, doorway pages or similar spam techniques then your rankings will drop by 30 spots.

The Google bomb filter seems to be applied to web sites that get too many identical links in a short time period. If a web site gets many links with exactly the same link text then Google will downrank the page because such an unnatural linking behavior indicates a manipulation attempt.

The page load filter is not exactly a filter. Nevertheless, it can affect your Google rankings. If your web site takes too long to load then the search engine spiders will time out and continue with the next web site in the list. That means that your web site won't be indexed and that it won't appear in Google's result pages.

How to get around these filters

If the -30 filter has been applied to your web site then you must remove the spam elements from your web site. After removing the spam elements from your site, send a reinclusion request to Google.

It is very important that all spam elements have been removed from your site before contacting Google. Otherwise, the reinclusion request won't work. Use white-hat SEO methods to optimize your web pages.

If the Google bomb filter has been applied to your web site then you also have to file a reinclusion request. However, it is better to avoid that Google applies that filter to your site. Try to get high quality inbound links with similar but varying link texts. These links will tell search engines that your web site is relevant to a special topic.

If you want to avoid that a slow loading web page prevents search engine spiders from indexing your page, make sure that you have a reliable web host. If your web host offers 99% uptime then this means that your web site can be down for nearly 4 days per year. If search engines try to index your site when it is down then it will be removed from the index.

Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In the next articles, we'll take a look a the 15 most common Google spam filters and we'll tell you how you can get around them.

Google's link farm filter, the broken link filter and the too many links filter

Google heavily relies on inbound links to determine the position of a web page in the search results. To make spamming as difficult as possible, Google also have a variety of link filters to make sure that only the right links are considered.

Participating in a link farm system won't increase your search engine rankings. Actually, you can hurt your rankings if you link to a link farming scheme.

The broken link filter is not actually a filter but the effects are the same. If you have broken links on your web pages and if not all pages on your web site can be found through links on your web site then Google cannot index all of your pages.

Many broken links also indicate that your web site is not very professional and that it should not be listed in the top results.

The too many links at once filter is applied when your web site gets very many links in a short time period. Too many links at once can lead to problems with all big search engines, not just Google.

How to get around these filters

Don't use link farms to get links to your web site. Better use a serious tool to get high quality links to your web site. Do not use black-hat techniques or link spamming to avoid getting caught by Google's too many links at once filter.

To make sure that the broken links filter is not applied to your web site, make sure that all links on your web site are intact and use a sitemap so that search engines can find all pages on your web site quickly and easily.

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Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In the next articles, we'll take a look a the 15 most common Google spam filters and we'll tell you how you can get around them.

Google's Sandbox, Google's Trust Rank and Google's domain age filter

These three Google filters all take a look at the age of a web site. Many web sites don't get very old. For that reason, Google implemented a filter that prevents new web sites from getting high rankings for competitive search terms. That filter is called Google's sandbox.

Google's TrustRank filter is closely related to that filter. Web sites with a high TrustRank get high rankings on Google. The TrustRank of a web site is determined by the age of a web site, the quality of inbound links and the contents of a web site.

The domain age filter is another filter that considers the age of your web site. Web sites with old domain names are more likely to get high rankings for competitive keywords on Google.

How to get around these filters

It's not easy to get around these filters. As they all consider the age of your web site, you basically have to wait some time until Google releases your web site from the sandbox.

The best thing that you can do is to work on the content of your web site to show Google's web page spider that your web site is a valuable resource for your topic. Make sure that your web pages are relevant to your search terms.

In addition, get good inbound links to increase the TrustRank of your web site. The better the links to your web site, the higher your TrustRank and the higher your web site will rank on Google.